Sam Kalda
The New York Times – Mindfullness Series


Image Type: multiple

Usage: Animation Illustrated GIFS are part of a weekly column called ‘Meditation for Real Life’ in The New York Times Well blog. The blog explores the uses of mindfulness techniques in everyday life.

Materials: Digital painting and drawing with handmade textures, assembled and animated in Photoshop.

Formats: Digital

Brief Requirements: To provide a subtle visual exploring the everyday applications of mindfullness techniques.

Key Brief Ideas: Subtle; Texture; Smooth Movement; Quirky; Narrative; First-person.

Commissioned For: The New York Times Well blog

Commissioner Company: The New York Times

Agent: Folio

Agent Website: