Yulong Lli
Lululemon 2022 Chinese New Year Edition

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
Lululemon commissioned me to create the key visual illustration for the Chinese New Year 2022 campaign.

How was the illustration used:
For shopper, store decoration and pop up installations.

How did you make this work:
I start my design by asking myself if any memorable moment or symbol in my memory can express New Year's wishes. The traditional form of sending a message with something is often more intimate and inclusive, like the Chinese knot. So I provided a creative way that could be extended infinitely through an understanding of traditional 'weaving', where all the elements could be freely combined.

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Yulong Lli is a Shanghai-based freelance illustrator who studied at the China Academy of Art. In his drawings and illustrations, he seeks and explores new ways to tell stories through different colors and creating compositions, where his creative style remarks the fusion of eastern and western culture. His client includes Apple, Google, Airbnb, Lululemon, and so on.