Image Type: multiple
Usage: part of the repackaging of Waitrose Heston range over 60 products. Sample illustration followed by the commission of over 60 illustrations.
Process: Initial pencil sketches scanned into photoshop
Materials: completed artwork in photoshop.
Formats: as above.Photshop file with a separate background.
Brief Requirements: Briefed usually on a Wednesday afternoon with between 3-10 illustrations, pencils on Friday, Artwork for Tuesday. Brief to produce quirky British-looking illustrations of anthropomorphic characters dressed impeccably in human clothing reflecting the ingredients of Heston Blumenthal's Range of food products.
Key Brief Ideas: llustrations needed to project whimsy with out looking childish.
Commissioned For: Heston Range Waitrose, John Lewis Partnership
Commissioner Company: Heston Range Waitrose, John Lewis Partnership
Agent: Illustration Limited
Agent Website: illustrationweb.com