Bob Venables : Waitrose

Design

Image Type: multiple

Usage: part of the repackaging of Waitrose Heston range over 60 products. Sample illustration followed by the commission of over 60 illustrations.

Process: Initial pencil sketches scanned into photoshop

Materials: completed artwork in photoshop.

Formats: as above.Photshop file with a separate background.

Brief Requirements: Briefed usually on a Wednesday afternoon with between  3-10 illustrations, pencils on Friday, Artwork for Tuesday. Brief to produce quirky British-looking illustrations of anthropomorphic characters dressed impeccably in human clothing reflecting the ingredients of Heston Blumenthal's Range of food products.

Key Brief Ideas: llustrations needed to project whimsy with out looking childish.

Commissioned For: Heston Range Waitrose, John Lewis Partnership

Commissioner Company: Heston Range Waitrose, John Lewis Partnership

Agent: Illustration Limited

Agent Website: illustrationweb.com

bobvenables.co.uk


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