Pâté : Understanding Tech Jargon

Design

Image Type: Single Image

Usage: Front cover of Which? Magazine's Members guide, a monthly topic specific extra magazine for members.

Process: Adobe Illustrator

Materials: Vectors

Formats: Digital and Magazine

Brief Requirements: Bring to life in a visually powerful, clever and witty way the topic of 'Understanding Tech Jargon' for the front cover of Which? Members magazine.

Key Brief Ideas: After drawing tons of ideas I didn't like I became frustrated and started absent-mindedly playing with my phone when suddenly it occurred to me that my headphones looked like eyes. After that I was off, the apps became teeth, the lead a nose and I had a piece of technology that seemed to be talking, and so perfectly answering the brief.

Commissioned For: Which? Magazine

Commissioner Company: VCCP

Agent: Blink Art

Agent Website: blinkart.co.uk

pateontoast.co.uk


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