As a journalist John has contributed to arts criticism and feature articles to The Guardian, The Independent and Observer. As an editor and writer he has initiated and contributed to a wide range of literary platforms including The Curve. 27 Letters, Etapes International, UK Wired Magazine, Rankin, Cubed and i-Fly. He has advised the corporate sector for over ten years providing insight on visual trends in the cultural, financial, health, pharmaceutical and IT industries. He is the editor of Varoom Magazine.