Joey Guidone
Intensely Italian campaign


Commissioned | Professional

Why did you make this work:
This campaign was designed to connect with British consumers' image of the Italian lifestyle, with sun-drenched illustrations capturing the dolce vita.

How was the illustration used:
This illustrations series were used in gourmet food magazines.

How did you make this work:
The campaign was conceptualised by the agency Art Director, and I brought the images to life. The illustrations were created digitally.

Commissioner Name :
Debbie Button
Commissioner Company :
Bray Leino
Commissioned for:
Barilla UK

Social Media:

Personal Website:
Agent Website:

Currently Based:
Turin, Italy

Joey Guidone was born in Ivrea, Italy, in 1985. He studied at the IED of Turin and at the MiMaster, in Milan. Since 2015 he has been working as a freelance illustrator. He is currently represented by Salzman Int., a California-based agency and works mainly for US clients such as Apple, Time, ESPN, Adobe. From time to time he teaches classes at the MiMaster, an international school for illustrators