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Commissioned | Professional

Why did you make this work:
The global fitness app asked us to create a batch of 20 badge illustrations that would take the Strava visual experience to a next level. Our goal was an iconic, cheerful look. We chose a character-based approach, featuring inclusive, gender-neutral, and dynamic characters, adding flair to Strava's user journey in diverse sports, levels, and tiers.

What materials and techniques did you use?:
We used mainly Adobe Illustrator, mixing it with a bit of Figma, and for the animation part, we used only Adobe After Effects.

How were your illustrations used:
The characters were used inside the badges within the UI in a static way. For this reason, we played with exaggerated proportions, super perspectives and emphasized tilts to add movement to the static images. Furthermore, we used some floating elements, like their heads or supersized hands to accentuate their dynamism and free flow even more.


Commissioner Company :
Strava
Commissioned for:
Strava

Social Media:
twitter.com/illotv
instagram.com/illotv

Personal Website:
illo.tv/strava


Currently Based:
Italy

Biography:
illo is a design studio with a focus on motion design, illustration and art direction. Lead by the creative duo Ilenia Notarangelo and Luca Gonnelli, the studio aims for a minimal and colorful aesthetic - and clear storytelling. With an international team of 15, illo has worked for both innovative startups and big brands like Google, Facebook, Apple, Bloomberg, Snapchat and many more.