Francesco Puccinelli
Seri Pervas Annual Campaign

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
This project includes a set of old-poster-style illustrations that convey the values behind the brand Seri Pervas. This project gave me the opportunity to play with visual perception, the landscapes of Trieste and product promotion, while keeping visually interesting and fun, like the posters of the early XX° century.

How was the illustration used:
Set of monthly illustrations, for social and online campaigns.

How did you make this work:
I created the work digitally, by using digital brushes and a limited set of color palettes.Each illustration's creation process is based on a unique set of color palettes and begins with a hand-made sketch, then a digital finalization.

Commissioner Name :
Seri Pervas
Commissioner Company :
Peds Srl
Commissioned for:
Peds Srl

Social Media:

I.S.I.A Firenze
Year of Graduation:

Currently Based:
Lucca, Italy

Born in Lucca, Tuscany (Italy), He works as a freelance graphic designer. After graduation at ISIA of Florence, he moves to Trieste where he startes his business. He has been focusing on illustration, while providing services to several clients such as Seri Pervas, restaurants and craft breweries from Tuscany.