Alan Lu Jiang : Oriental Charm (Hermès Promotional Video)

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Un-commissioned | New Talent

Why did you make this work:
For this Hermès promotional animation, I want to combine surface design with motion design by animating my illustrations for a silk scarf collection. The silk scarf collection that I’ve designed is inspired by two Asian countries, China and Thailand. My goal is to create a promotional video that will promote my silk scarf designs and as well as highlighting cultural elements from Asian cultures.

How was the illustration used:
An online promotional video.

How did you make this work:
The digital illustrations were created in Photoshop and animated in After Effects.


Personal Website:
alanjiangdesign.com/

College:
ArtCenter College of Design
Course:
Motion Design 1
Year of Graduation:
2023


Currently Based:
Los Angeles, United States

Biography:
Alan Jiang is an illustrator, motion, and graphic designer currently studying at ArtCenter College of Design. He was originally born in Tianjin, China, and currently based in L.A. Some of his recognitions includes: Graphis New Talent 2022 (Platinum, Gold, & Silver Winner), International Motion Arts Awards 9, Creative Quarterly 65 (graphic design winner), and Creative Quarterly 100 Best Annual.

Showcase:
https://theaoi.com/showcase/world-illustration-awards-2022/moving-images

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