WIA2022 Longlist Highlights From The New Talent Design, Product and Packaging Category

Discover some fantastic highlights from the WIA2022 New Talent Design, Product and Packaging longlist in this curated list. Design shapes our visual world, with illustration used for branding, products, logos, packaging, posters and many more applications.

The World Illustration Awards 2022 Longlist features 500 projects by New Talent and Professional illustrators from all over the world across ten categories. This year, the awards celebrate great illustration!

Read on to see our New Talent Design, Product and Packaging Category Highlights – and if you’d like to learn more, click through to see the full project and contact information!

Rachel Cannings : ‘The Nickel Hopper’ Film Poster

Rachel created this poster in response to a brief to make a digital film poster for a film festival being held at her university.

She was tasked to illustrate a selection of short, silent films starring Mabel Normand. She chose to focus on ‘The Nickel Hopper’ as it was the most visually rich of the films.

After making dozens of loose ink sketches she edited them in Adobe Photoshop to evoke a screenprint.

Rachel Cannings is an Illustrator and printmaker based in Glasgow.

Zhan Jin : Destruction

Inspired by Beethoven’s Piano Sonata No.14, op. 27, No.2 in c sharp minor Moonlight Presto Agitato, Zhan wanted to express the rebellious and destructive spirit of young people in this series of illustrations, and created a set of CD covers.

Zhan Jin is a Chinese Illustrator, now based in Kyoto, Japan.

Sunnu Rebecca Choi : Make it make non/sense

Sunnu came across the phrase ‘Colorless green ideas sleep furiously’ by Noam Chomsky, which is nonsensical, but grammatically correct.

She was inspired to create a card game which allows the audience to create their own sensical or nonsensical sentences.

The game includes 510 word cards (nouns, verbs, adverbs, adjectives and conjunctions). Each card has an illustration that represents the meaning of the word for better understanding.

Sunnu Rebecca Choi is a Korean/Canadian Illustrator currently based in London, studying MA Illustration at Kingston University.

This is a board game which is intuitive display.
These are four characters with this game.


Ruonan created this illustrated board game to highlight the problem of unconscious bias in the workplace.

The game features a garden scene where participants can experience a role and feel the shackles of professional bias.

The board of the game is printed on cloth to increase portability, and the figures are made from stone clay.

Ruonan Zhang is a Chinese Illustrator currently studying Illustration at University of the Arts London.

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Yu-Ching Chiu : Needy Greeting Cards

Yu-Ching created this project to explore a type of greeting card that can contain a simple yet easy-to-grasp narrative, which carries out the pace of a short story as the card is unfolded.

The illustrations were made digitally, based on the observational drawings of her own needy dog.

Yu-Ching Chiu is an illustrator from Taiwan currently based in the UK, who graduated from Cambridge School of Art with a MA degree in Illustration and Book Arts. 

Soyoon Jeong : Exchange Diary

This series of illustrations were created as cover art for a music album telling an autobiographical story.

Soyoon wanted to tell the story of her client’s memories of his mother through these whimsical images of dandelions and lilies.

The illustrations were created digitally on Procreate.

Soyoon Jeong is an illustrator based in London and Seoul, who is currently pursuing her degree in Illustration at UAL:Camberwell College of Arts

If you enjoyed these highlights, why not check out the full WIA2022 Longlist for the Design, Product and Packaging Category!

23rd August 2022

World Illustration Awards 2023 – Longlist Announced!
Be part of #WIA2023 - a global celebration of great illustration. The Longlist will now be announced by category from 16th - 25th May 2023.
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