Yu-Ching Chiu
Needy Greeting Cards

Design Product & Packaging

Un-commissioned | New Talent

Why did you make this work:
I enjoy applying storytelling strategies in different forms of illustration work. This work is a self-directed project as I was exploring a type of greeting card that can contain a simple yet easy-to-grasp narrative, which carries out the pace of a short story as the card unfolded.

How was the illustration used:
The final outcome is a series of greeting cards containing three designs.

How did you make this work:
The illustrations were made digitally, based on the observational drawings of my own needy dog. I did research on different book formats and decided a 4-page accordion is the simplest way to show a narrative, which contains a start on page 1 and a conclusion on page 4, while leaving some blank spaces on page 2 to 3 for writing messages. The format also makes the card easily stand as a decoration.

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Personal Website:

Anglia Ruskin University
Illustration and Book Arts MA
Year of Graduation:

Currently Based:
Cambridge, the U.K.

Yu-Ching Chiu is an illustrator from Taiwan currently based in the UK, who graduated from Cambridge School of Art with a MA degree in Illustration and Book Arts. She is passionate about visual storytelling and enjoys working with a mixture of digital and analogue methods.