Stevie Gee : Stevie Gee - Stella McCartney Kids packaging

Design

Commissioned | Professional

Why did you make this work:
Stella McCartney’s team asked Stevie Gee to re-design the Stella Kids packaging range. They wanted a fun and interactive approach to the boxes where each side had either a different body part or face so that when stacked, they would create a multitude of brilliantly bizarre characters. There are three sets of boxes for boys, girls and babies. The team gave Stevie free-reign to create a mix of mons

How was the illustration used:
On packaging for Stella McCartney Kids underwear range, shared on their social media channels

How did you make this work:
Stevie Gee: I drew them in my usual way, lots of hair, bright colours and silly stuff. I was keen they weren't all just happy and sunny vibes so theres a melting head, sad faced skateboarding skeleton, dopey eyes and angry mouths in there too. I drew all the linework in black ink and the colour was applied in photoshop using my own palette combined with some specific Stella brand pantones.

Commissioner Name :
Connor Cronin
Commissioner Company :
Stella McCartney

Social Media:
https://twitter.com/Stevie_Gee_
https://www.instagram.com/_stevie_gee_/

Personal Website:
http://steviegee.com
Agent Website:
https://www.blinkart.co.uk/


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