Owen Gildersleeve : Fanta Mashup

Advertising

Commissioned | Professional

Why did you make this work:
I recently teamed up with Fanta for their 'Fanta Mashup' campaign to launch their global rebrand. They approached a range of artists to create an artwork based around their new branding and showcasing their new bottle design to use for promotion on their international platforms.

How was the illustration used:
Print and social media adverts.

How did you make this work:
I wanted to create an image that showcased Fanta's new bottle as well as giving across a feeling of refreshment. So inspired by the brand's new logo I created a multi-layered papercut design with their bottle as the hero of the image, positioned as if the paper was bursting from the top in an energetic and refreshing manner. The whole artwork was photographed in my studio using natural light.

Commissioner Name :
Matthew Allen
Commissioner Company :
Coca-Cola

Social Media:
twitter.com/ogildersleeve
facebook.com/owengildersleeve
instagram.com/owengildersleeve

Personal Website:
owengildersleeve.com


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