Rod Hunt
IKEA – KVARTIROVEDENIE: Families & Apartments Advertising Campaign


Illustrate "apartmentology" – a huge cross media campaign for IKEA in Russia. Hunt designed a large illustration showcasing 10 different families and their apartments, representing IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in a book written by Grigory Oster and as an online game.

View the interactive site and game here
(In Russian)


Comissioned by Instinct BBDO for IKEA