Rod Hunt : IKEA – KVARTIROVEDENIE: Families & Apartments Advertising Campaign

Advertising

Illustrate "apartmentology" – a huge cross media campaign for IKEA in Russia. Hunt designed a large illustration showcasing 10 different families and their apartments, representing IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in a book written by Grigory Oster and as an online game.

View the interactive site and game here kvartirovedenie.ru
(In Russian)

 

Comissioned by Instinct BBDO for IKEA

rodhunt.com


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