FINISH WHAT YOU START
DESIGN BRONZE AWARD
2012 – IMAGES 36
Andy Smith studied illustration at the University of Brighton and the Royal College of Art, London. His work combines illustration and typography to create images that have humour, energy and optimism – executed with a hand made, hand printed, tactile feel. He splits his time between working commercially and getting inky producing a range of screenprinted books and prints. He lives and pretends to work by the sea in Hastings.
This was a poster commissioned by David Hieatt the founder of The Do Lectures. It would be sold online and at the lectures to raise money for future events.
"Winning the award has been lovely, the AOI Awards are always a good showcase for whats happening in illustration today and its great to be a part of it and see what everyone else is up to."
BRIEF: Illustrate the line 'Finish what you start'. The design would be screenprinted as a fund raising poster for The Do Lectures
MATERIALS: The illustration was drawn in pen and then put together on a computer. The final piece was screenprinted
RESEARCH: The was no real research needed as the brief was totally open
PROCESS: As the brief was very open I spent a lot of time thinking about how to illustrate the copyline. I felt the poster needed to be quite simple and I spent some time sketching out things and situations that might relate to it. I then tried to boil them down to a clear direct image.
RESISTANCES: When a project is quite open it can be very difficult to know where to start and who your target audience is. I think its much easier if there are some constraints that limit you and then you can react to them and that sometimes helps to get you started.
INSIGHT: This was a great project to work on, I've created stuff before for the Do Lectures who have a good insight into being creative and starting up businesses/projects. They are a clever bunch.
DISTRACTIONS: This project didn't have a very pressing timeframe and that can be a bit distracting. I prefer it when things have to be done quickly, then I can't waste my time thinking about it/changing my mind etc.
NUMBERS: As it needed to be screenprinted the colours were limited to 2.
FINAL THOUGHTS: I like the simplicity of this poster and it reminds me that maybe sometimes lots of colours just aren't necessary.