Calculating an ‘All Media’ licence Members  

The Illustration Industry is built around licensing artwork rights - if you haven?t already, make sure you first read Pricing Basics and How to calculate a fee. If you?ve not come across the term ?licensing? before we've written this resource on how to licence illustration to get you started. AOI advice on how to build a quote for the broadest licence you can offer Illustration licence fees are scale-based ? low usage can attract a low fee and high usage can attract a high fee. Put simply, if a client wants to use an illustration across many formats for a large number audience, you'll quote a higher fee. When quoting for any project, how the work will be used (also known as ?usage?) is one of the most important factors to consider. The AOI Pricing Calculator helps you consider all the individual ways illustration can be applied, and typical rates that illustrators are charging in the industry. The AOI encourage all illustrators to set their own fees, but you may find this to be a useful tool in that process