Pricing Basics – Full Version Members  

Graphic Design and Illustration are charged completely differently. Illustration fees are worked out based on the elements mentioned below, whereas design work will generally be based on a flat fee or a day/hourly rate.

Illustration of any kind, for any use, is always based on a licence. A typical licence fee is inclusive of a creation fee and the usage fee.

Licences are based on the Usage of the illustration, the Territory of Use and Duration (length of time) of use (see below), and are also dependant on the size of the client or the size of a print run of items the image is to be featured on.

To be able to quote a fee accurately you need to obtain the information listed below. This can be asked directly of the client, who should have most of it available. Accurate licensing is mutually beneficial for the client and the illustrator as it defines a fee for actual usage rather than possible usage.

If any factors change, a new licence should be put in place because the changes will affect the fee level.

The most important considerations are:

What is the usage?

What's the illustration to be used for - a book cover or internal magazine half-page, advertising billboard, greetings card, poster, app? It's important for both illustrator