Illustration, Culture, Society Summer 2014
Varoom 26 scrubs up and explores the idea of Style. Interviews with top agents from Arena, GAS and Illustration Ltd., advising on Style in the age of digital platforms, illustrator Maira Kalman on illustrating the classic The Elements of Style, Art Director Paul Pensom examines The Ephemera of Style, the disappearing flotsam and jetsam of analogue culture such as trading cards and cereal box toys, and Laurence Zeegen on how illustration shaped the visual language of Style bible The Face magazine – “illustration was as pivotal as photography in representing the mood and times of the 1980s.” The Politics of Style highlights the political impact of style, exploring the work of fashion illustrator Antonio Lopez and Tom of Finland.
And before things get too Stylish Paul Davis captures the dizzying dangers and seductions of Style, “We should have a ‘National Personal Total Stylish-Self Day’ but that borders on self-expression and would be anarchy.”
The Commerce of Style – Agents
As fashions in advertising and marketing communications change faster than ever, Varoom asks three agencies about how clients view ‘Style’, and explore how attitudes to ‘Style’ have changed, Tamlyn Francis and Caroline Thomson from Arena, Gina Cross from Gas, and Vicky Pearce from Illustration Web give us an overview of the marketplace.
The Elements of Style
Maira Kalman tells Sharon Bowes about making images for classic writers’ styleguide, The Elements of Style by William Strunk Jr. and E.B. White.
The Encounter with Style
With the next Mokita conference in the Autumn 2014 on Style, organisers Geoff Grandfield and Roderick Mills reveal personal encounters with Style
The Culture of Style
Youth culture’s original ‘style bible’ of the 80s and 90s, Lawrence Zeegen shows how illustration gave The Face magazine its visual compass
For her regular double-page image, Marian Bantjes creates an enigmatic, brooding expression of the transient and repetitive nature of Style
The Teaching of Style
In a rich elaboration on Style, Adrian Holme walks us round Susan Sontag’s reversal of Style, Sir John Soane’s museum and Matthew Richardson
The inside track from Media Molecule’s Rex Crowle on the papercraft world of blockbuster video game Tearaway
The Exercise in Style
Designers Rebecca Wright and Lucienne Roberts asked 70 graphic designers to design the first page of Dickens’ Great Expectations with surprising results.
The Politics of Style
Highlighting the political impact of style, Zoe Taylor explores the work of fashion illustrator Antonio Lopez and Tom of Finland.
Tristan Manco explores the evolution and innovation of Wildstyle in the work of French street artist Horfee