EIF Price It Right Relaunch

The EIF are proud to relaunch the Price It Right campaign, ensuring key resources on licensing and negotiation are freely available to all illustrators.

At the EIF (which the AOI is part of), we believe our industry should be accessible to all illustrators. As a community of illustration organisations, we are dedicated to removing barriers for underrepresented groups and celebrating diversity in illustration across Europe.

We are proud to relaunch the Price It Right campaign, ensuring key resources on licensing and negotiation are freely available to all illustrators.

The EIF have surveyed over 1,000 illustrators across 9 countries to better understand the challenges faced by underrepresented illustrators in Europe. The findings highlight significant challenges in achieving true diversity and equality. Many illustrators struggle to earn a sustainable income, with those from underrepresented backgrounds facing even greater challenges. 

Illustrators from minority backgrounds highlighted three key obstacles:

  1. Low fees and wages
  2. Inadequate negotiation skills
  3. Clients’ lack of understanding of illustration’s value

The EIF is dedicated to driving positive change, and we invite you to join us in making educational information on fees and negotiation more accessible to all.  

Here’s how you can get involved:

Together, we can create a foundation for lasting change.


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