AOI Publishes 2024 Pricing Survey Results
The results of our 2024 Pricing Survey are now available to all AOI members, offering a valuable market research tool to support illustrators in making informed decisions around pricing.
The Association of Illustrators is excited to announce the release of our 2024 Pricing Survey results, now available to all AOI members. This comprehensive resource offers insights into the illustration market, drawing from data collected by Kudos Market Research Agency across 25 UK illustration agencies.
Understanding Market Dynamics
In today’s economic climate, illustrators face various challenges in building sustainable careers. Our latest survey aims to provide members with valuable market insights to support their independent pricing decisions.
The survey data reflects fees secured by illustration agencies for various illustration licenses throughout the past year, with ranges calculated by applying a 10% variation to average results. This information serves as a window into historical market trends, helping illustrators better understand the broader industry landscape.
Supporting Independent Decision Making
Every illustration project is unique, with its own specific requirements, scope, and value. While this survey provides insightful market data, it’s important to note that all illustrators must independently set their own fees based on various factors, including:
- Usage rights and licensing terms
- The size and budget of the client
- Current market conditions and how you choose to position yourself
A Resource for the Community
This resource reflects our commitment to supporting AOI members with market knowledge, while respecting each illustrators right to determine their own rates. The survey data serves as one of many tools illustrators can use when evaluating their business practices and negotiating terms.
We extend our gratitude to the participating agencies and Kudos Research for their valuable contributions to this initiative.
AOI members can access the full survey results on the resources page, where they’ll find detailed insights into various areas of industry including publishing, editorial, advertising, corporate, site specific, products and packaging.
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