The AOI’s 2022 Mentorship Scheme

Illustration (c) Dan Woodger

We are delighted to introduce 18 mentors who are generously sharing their time and expertise with our community.

The scheme is designed to be by illustrators, for illustrators and is coordinated by The AOI.  There is no cost.  Applications are open to AOI members who are underrepresented in our industry.  This year we also have two spaces available for non-members who meet the criteria.

Our mentors include agents who are looking to support people under represented in the agenting field, either at the early stage of their career, or who are considering moving into being an agent.

How it works

Mentees have six sessions (online) with their mentor over a 3-6 month period. In the first session the mentor and mentee agree a basic contract, including when to meet, what to achieve, and any challenges that can be identified.

Mentees are asked to set up to three goals to achieve during their mentorship. This might be developing a new technique or skills, getting more confident in negotiation, or working in a new area. They don’t have to be world changing- just game changing for them.

Mentees will be expected to work on agreed areas between meetings. At the end of the sessions they write a short report for the AOI, summarising their mentorship, and identifying next steps.

The AOI shares the great work of mentees, as well as creating a space for mentees to get to know each other, and build a creative network for after the scheme ends.

The 2022 Mentorship is currently underway and running through to the middle of the year. Keep up to date with our activities (including when the next mentorship opens for application) – subscribe to the AOI newsletter!

Read more about our 2022 Mentees.

Read more about our 2021 Mentees.

Read more about our 2020 Mentees.

Our 2022 Mentors are:

Ben the Illustrator

Ben O’Brien has been working in the creative industry for over 20 years initially in animation before becoming ‘Ben the Illustrator’ in 2005.  Ben’s bold, colourful work has been seen adorning train stations, wrapped around cars, on jigsaw puzzles and as Twitter emojis!  Ben is also known for his industry surveys working in partnership with bodies including the AOI and MailChimp to gather information from illustrators worldwide on their business, pricing, mental health and creative output.

Ben’s client list includes The Guardian, Fast Company, The Boston Globe, Twitter, Adobe and the NYC Department of Transport.

Camille Medina

Camille has been practising illustration professionally since 2014. During that time, she has worked both with and without an agent, in various industries including educational publishing, museums, and corporate, and had the privilege to work with a variety of clients including the BBC, Scholastic and English Heritage.

Although she would say that she is still learning and growing as she goes, she feels that she may be of some help in the areas of business & strategy, self-promotion (especially through Instagram), and mindset, especially those who are self-taught as she is self-taught myself.

Agent Mentor! Caroline Thomson

Caroline joined Arena Illustration Agency in 2001 and is a pivotal member of the team, becoming Co-Director in 2006. With a MA in Sequential Illustration from the University of Brighton and a BA from Norwich School of Arts, she spent over ten years working as a freelance illustrator providing illustrations for a variety of clients in book and magazine publishing, advertising and design. Caroline is passionate about re-investing her wealth of knowledge by providing best practice advice, lectures and portfolio surgeries to Illustration graduates.

Cat O’Neil

Cat O’Neil is an illustrator based in Edinburgh. Cat graduated from ECA in 2011, and has since lived and worked as an illustrator in Hong Kong, London and France. Clients include The New York Times, The LA Times, Variety, WIRED, The Financial Times, The Economist, Scientific American, Libération, Revue XXI, Time Out HK and more. Awards include Communication Arts Award (2019), the V&A Illustration Awards (2018), and Cheltenham Illustration Awards (2013), along with being shortlisted and receiving recognition from the Association Of Illustrators, Society Of Illustrators and 3×3 Magazine of Contemporary Illustration.

Cat mainly specialises in editorial illustration but has also worked on solo exhibitions of personal work, and a short graphic novel, Returning Home which was funded by Arts Council England.

Claudine O’Sullivan

Now based in Glasgow after a decade in London, Irish artist Claudine O’Sullivan has gained industry spotlight for her distinctive hand drawn illustrations, featured in the worldwide Apple Pencil campaign, which won theWorld Illustration Awards Professional Advertising category. Her uniquely traditional drawing style has appealed to established brands such as Twitter, MTV, Island Records, WeTransfer, Tiger Beer and Derwent Pencils. Claudine has hosted a number of workshops and industry events with the Royal Academy of Arts, Cass Art, Apple and John Lewis.

Claudine graduated from University of the Arts London with a First Class Honours degree in Graphic Design. Her adaptable, design focused approach to art is reflected in the diversity of her commercial portfolio and client base.

Dan Woodger

Dan Woodger is a London based illustrator and animator with 8 years experience working in the creative industry. Since graduating from the University of Brighton in 2011, Dan has been busy creating a unique, playful, character based style of work, that has seen him collaborate with some of world biggest brands, including Apple, Google, The New Yorker, Netflix, Samsung & Pepsi.

Dave Bain

Dave Bain is a Falmouth graduate and now Bristol-based illustrator who loves inventing visual solutions. Professional highlights include transforming a 200m stretch of a children’s hospital corridor into a playful journey, live drawing for a Nokia ad campaign and illustrating the first NSPCC mail-out booklet.

Dave has a heart for working with people and sharing knowledge about his illustration practice. He gives talks, runs workshops, organises student study visits, curates exhibitions and hosts ‘PIP’ the Bristol AOI meet-up events.

Jacqueline Colley

Jacqueline graduated with a degree in Graphic Design from Chelsea in 2008 and went on to work in the High street as a graphics and pattern designer for six years for clients including H&M and Oasis. A career move into freelance illustration six years ago has seen her creating explorable and playful illustration work across, product, packaging and editorial. She loves to work with typography and often explores themes around travel and curiosity! Clients include; Ohh Deer, Twitter UK, Derwent, Mollie Makes, Kate Spade, FLOW magazine, Great Ormond St Hospital and Refinery29.

Jenni Sparks

Jenni Sparks is an illustrator, designer, map maker, and typography designer. Originally from Somerset, England, she is based in East London where she has her studio. After creating her first illustrated map of London in 2012, she went on to create illustrations of New York, Paris, Berlin and San Francisco. Her detailed, informative and often humorous maps have been featured in international newspapers and publications and exhibited and sold as prints in several art galleries around the world. The London map has been used as part of tourist campaigns for the city, and even enlarged to cover the floor of London Gatwick Airport as a huge public artwork.

Since then she has continued to illustrate and has worked with clients such as Nike, Adidas, Carnaby St, BHV Paris, Grazia, Variety Magazine, Absolut, Lonely Planet, Cosmopolitan Magazine, Harper Collins and Sesame Street.

Laura Barrett

Laura Barrett

Laura Barrett is an illustrator based in South London, specialising in intricate silhouette illustrations and decorative monochrome patterns. Her clients include the BBC, John Lewis, Marks & Spencer, Taschen and Penguin Random House.

With 14 years of industry experience, Laura has worked with a variety of international clients within the fields of publishing, packaging, animation and large-scale illustrations for graphic installations and exhibitions.

She predominantly works in design and publishing; illustrating packaging, children’s picture books and book covers for all ages. Her illustrated books include The Snow Queen, The Little Mermaid, The Nativity and the Fairy Tale Revolution series.

Laura Hughes

Laura Hughes is an award-winning children’s illustrator. She has created artwork for over 20 picture books including Daddy’s Sandwich by Pip Jones and Hop Little Bunnies by Martha Mumford.

In 2018, Laura won the Oscar’s Book Prize, with author John Dougherty, for their book There’s a Pig Up My Nose. Laura has also been nominated for the Kate Greenaway medal twice and has received the runner-up prize in the Sainsbury’s Book awards.Laura’s artwork has featured on packaging, stationery, homewares and greetings cards in countries all over the world.

Her clients include Anthropologie, Faber&Faber, HarperCollins US, Bloomsbury, Waitrose and American Greetings.

Laurindo Feliciano

Laurindo Feliciano  is a Brazilian contemporary artist, illustrator and art director living and working in France since 2003. Inspired by his own collection of vintage books, magazines, postcards and letters, he created a big amount of illustration works over the years, using different techniques as collage and digital painting. All his Illustrations and posters share a certain nostalgic flair and a great passion for surrealism.

Laurindo’s work has been published and exhibited in several countries and recognised in 2014 by the AOI in the Professional editorial category. Among his clients and collaborations: Netflix, Le Monde, Heineken, Universal Music, Musée des Arts Décoratifs/Paris, Victoria & Albert Museum, British Airways, WIRED, The Financial Times, Nestlé, The Wellcome Collection, Penguin Vintage, and many others.

Marcus Marritt


An illustrator and graphic artist living and working in Glasgow, my work is based on a minimal approach with a focus on light and shadow. A former Studio and Creative Services Director in agencies across the UK, Australia and New Zealand, Marcus has been working full time as an illustrator for 6 years.

Clients include UEFA, Fever-Tree, The FA, British GQ, Politico Europe, Aston Villa, WIRED, The Wall Street Journal, Chelsea FC, BT Sports, NPR, The Financial Times, Siemens, Truman’s Brewery, Arsenal FC, Barron’s, The Guardian … and more.

Matt Murphy

Matt Murphy is an award-winning, British illustrator based in Dorset, UK. Renowned for his conceptual approach, delicate textures and confident colour palettes, his work is full of mystery and meaning, leaving us wanting to find out more about the characters he depicts.

Matt is represented by Handsome Frank and his clients today include Johnnie Walker, Adele, The Guardian, Stella Artois, and Penguin Books. Matt’s engaging and thought-provoking work perfectly suits editorial and literary-based projects due to his ability to communicate conceptual ideas with intelligent simplicity. From his studio in Dorset, Matt combines his two loves: nature and music.

Agent Mentor! Matthew Shearer

Matthew Shearer is an Agent at Bernstein & Andriulli, looking after a roster of around 50 Illustrators, Animators, CGI Artists and Muralists from all over the world.

Since graduating from Cardiff School of Art & Design with a Degree in Printmaking, Matthew has spent his career in Artist Service, starting in Marketing at London Print Studio before working for years as the Membership Manager of the AOI. During this time he was able to advise Members on every possible type of commission, contract and situation, experience that was crucial to his next role as an Agent.

As an Agent, Matthew sources projects for his Roster from Clients all across the UK and EU, maintains those Client relationships and oversees the projects from commission to delivery.

Owen Davey

Owen Davey is an award-winning Illustrator from the UK. He has worked with clients including Google, Facebook, Sony, Lego and National Geographic. He is the lead illustrator on the multi-award winning app Two Dots and has produced many picture books over the years, most notably the non-fiction ‘About’ series with Flying Eye Books, which began with ‘Mad About Monkeys’ in 2015. These books have been published in every continent except Antartica. He won Best of Show and two Silver Awards in the 3×3 Professional Show 2019.

Owens clients include Google / Facebook / Pottermore / Sony / AirBnB / Nobrow / TFL / Lego / The Guardian / New York Times / National Geographic / BBC / GQ / Walker Books / British Airways / Virgin / Orange / Guinness / Microsoft & many more …

Agent Mentor! Ryan Claydon

Ryan is a Senior Illustration Agent with over 10 years experience at UK agencies, working for some of the biggest clients around. Besides a very short (and soul destroying) stint in recruitment, he has only ever worked as an Illustration Agent. It’s what he knows best and can’t see himself doing anything else – a lifelong passion for drawing and two degrees in the subject come in very handy, too!
A big part of what he finds most rewarding about his job is finding and helping artists to develop their careers and witnessing their trajectories. Seeing them getting their deserved recognition is an amazing feeling.

Alongside his role at JSR he has had the honour of being on the D&AD New Blood judging panel in 2020, the AOI mentorship programme in 2021 and a founding member of Agents for Change.

He lives in Nunhead with his wife, cat, and his staffy, Reggie.

Willa Gebbie

Willa Gebbie is a Scottish watercolour illustrator based in London. Over her ten year freelance career, she has predominantly worked within luxury fashion, lifestyle and beautys; creating artwork for global brands including; Chanel, Cartier, Kate Spade and L’Occitane. Her highly crafted illustrations combine traditional watercolour with contemporary digital elements.

Please contact [email protected] with any questions.

Keep up to date with our activities (including mentorships and opportunities) – subscribe to the AOI newsletter!