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Pui

Pui

Pui is a freelance illustrator based in London. Inspired by the everyday, ephemera, nature, natural history and travel.  With a playful and graphic approach, she draws upon simple forms, shapes and colour. Clients include: V&A, Mulberry and Scouts Association on editorial features, campaigns and books.

She is also the creator of paper goods brand, Scout Editions, this is where she experiments with ideas and different print formats, and sometimes collaborate with fellow designers and brands. Stocked at various places, Victoria & Albert Museum, The Conran Shop and The Royal Academy of Arts.

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Pui OhMagazine_Lifestyle4PuiOhMagazine_Lifestyle4 View Folio
Pui OhMagazine_LifestylePuiOhMagazine_Lifestyle View Folio
Pui Oh Magazine SustainabilityPuiOh Magazine Sustainability View FolioChildren's BookEducationalFood and DrinkHealthLifestylePackagingDigitalGraphicHalf ToneConceptualDigitalEditorialVector
Pui Scouts AssociationPuiScouts AssociationExploring different ways to introduce wellbeing to kids. View FolioAnimalsBotanicalCharacterChildren's BookHealthHumourPublishingDigitalGraphicChildren's IllustrationDigitalEditorialVector
Pui Oh Magazine SustainabilityPuiOh Magazine SustainabilityMonthly feature on sustainability. View FolioAnimalsBotanicalChildren's BookEducationalFood and DrinkHealthHouse and GardenLifestyleNaturePublishingDigitalGraphicHalf ToneChildren's IllustrationDigitalEditorialFigurativeLikeness
Pui OhMagazine_Fashion7PuiOhMagazine_Fashion7 View Folio
Pui Scouts Association10bPuiScouts Association10b View FolioBotanicalChildren's BookEducationalHealthHouse and GardenHumourLifestyleGraphic
Pui OhMagazine_Beauty4PuiOhMagazine_Beauty4 View Folio
Pui Japanese WagashiPuiJapanese Wagashi View FolioCookeryFood and DrinkLifestyleTravelGraphicDigital
Pui Oh Magazine Shoe-string SustainabilityPuiOh Magazine Shoe-string SustainabilityMonthly feature on shoe-string sustainability. View FolioHouse and GardenNature
Pui ClementinesPuiClementinesRise-Print for Scout Editions View FolioChildren's BookCookeryFood and Drink
Pui Chair CollectionPuiChair Collection View FolioHouse and GardenLifestyleDigitalGraphic
Pui Seaton_Bag copyPuiSeaton_Bag copy View Folio
Pui Mulberry Lunar New year CampaignPuiMulberry Lunar New year CampaignA set of illustrations for Mulberry for Chinese Lunar New year. Used on social media and in-store. View FolioAdvertisingAnimalsArchitectureCharacterHistoricalLandscapesLifestyle
Pui V&A Mount Fuji PrintPuiV&A Mount Fuji PrintA commissioned print for V&A Museum for the Kimono exhibition. View FolioHistoricalTravelDigitalGraphicPrintmaking
Pui V&A Museum Japanese Tea RoomPuiV&A Museum Japanese Tea RoomA commissioned print for V&A Museum for the Kimono exhibition. View FolioCookeryFood and DrinkHouse and GardenLifestyleTravelGraphicHalf ToneDigital
Pui Fuji ApplePuiFuji AppleRiso-printed Fuji Apple for Scout Editions. View FolioBotanicalChildren's BookCookeryFood and DrinkHouse and GardenDigitalGraphic
Pui Kihara Porcelain FamilyPuiKihara Porcelain Family View FolioCharacterChildren's BookDecorativeLifestylePeopleDigitalGraphic
Pui Snowy OwlPuiSnowy Owl View FolioAnimalsNatureDigitalGraphic