What is your Brand Story?

Event Info

• In this workshop, we’ll explore what branding means and why it matters.
• We’ll get under the skin of what you have to offer as an illustrator, so you can understand your brand better and celebrate and articulate what you’re about in the best possible way.
• We’ll explore key questions around who you are, who do you want to talk to, and what do you want to say?
• By the end of the session, you’ll have a brand toolkit in your pocket to take away and help build and develop a story that is true to you.

Nicola Mullen

Nicola is a brand specialist who has worked in marketing and communications in the arts and culture sector for the last twenty years. She has led brand development projects, which have shaped brand strategy for organisations, including MADE (Manchester’s culture and education partnership); Artistry Youth Dance London; Brighter Sound; Manchester City Council; Odd Arts; Arts Council England and Company Chameleon.

As part of this work, she delivers brand workshops with teams to explore brand proposition and create brand clarity and understanding from within. She is motivated by the creativity of branding and loves seeing brands been brought to life in a way that is true and authentic to the people, organisation, and ideas behind it. Nicola is a Trustee of Odd Arts, she has two kids, a cavapoo and an orange Brompton bicycle, which she regards as a friend. One day she’d like to live by the sea.

Small Fry 

Small Fry hosts a range of creative events; from Chat and Draw sessions, to workshops and talks – inviting inspiring local to international speakers to delve into their process and journey.

Under the umbrella of Small Fry we play host to the AOI Illustrator meet-up for Manchester, and currently running a series of Illustration workshops and Courses in collaboration with Elephant Academy.

Small Fry was founded in 2018 and is ran by Maisy Summer and co-hosted by Isobel Platt and co. With us working across Illustration, Design, & Education, creative learning and community are always at the forefront of what we do – bringing together creatives from across Manchester and beyond!

Accessibility

The AOI would like to make events accessible to all, where possible. Please let us know your access requirements one week in advance by emailing [email protected]