Zhang Jiayi
Master Bao's Pastry store commercial illustration

Advertising

Un-commissioned | New Talent

Why did you make this work:
The first reason I created this series is that Master Bao's Pastry has been one of the most beloved pastry shops in my hometown since I was a child, evoking fond childhood memories for me. Additionally, my primary focus in my creative career is commercial illustration, and I am keen on producing a series of commercial pieces to help promote Master Bao's Pastry.

What materials and techniques did you use?:
I primarily used digital media, supplemented by some paper sketches, for my illustrations. I began by sketching the basic figures on paper, then transferred the outlines to Procreate for refinement. After completing the line work, I exported it to Photoshop for coloring. Finally, I added Master Bao's Pastry logo to each piece to complete the illustrations.

How were your illustrations used:
These pieces can be featured in various promotional materials, including social media posts, posters, packaging designs, and advertisements. By capturing the essence of the pastries and the nostalgic charm of the store, the illustrations will attract customers and enhance the brand's visibility and appeal.



Social Media:
instagram.com/jiayi7755

Personal Website:
jiayizhangtom.org/?fbclid=PAAaZaKx4n_uHYDWR0PbIk-34OfuLbZWtBCn6Df9rBxElZMfICcFKMaSbYHGw_aem_AQR8YrFtnzXXOdVm8977_eGvSf5X0U0jGqTiI9HbEIVUwuU9QtHbspebT5kXQfqYGeI

College:
Savannah College of Art and Design


Currently Based:
United States of America (USA)

Biography:
Jiayi Zhang is a developing illustrator based in Atlanta,Georgia. His style mainly contains surrealism and fantasy, which are inspired by the anecdotes happened in daily life, also combined with numerous elements from Chinese culture. He always takes good use of intricate line work and high saturated colors to create stylish work.

Share