Zhang Jiayi – World Illustration Awards

2024 | Category Winner + Longlist + Shortlist | Advertising

pronoun
He/His
Why did you create this work?
The first reason I created this series is that Master Bao's Pastry has been one of the most beloved pastry shops in my hometown since I was a child, evoking fond childhood memories for me. Additionally, my primary focus in my creative career is commercial illustration, and I am keen on producing a series of commercial pieces to help promote Master Bao's Pastry.
How were your illustrations used?
These pieces can be featured in various promotional materials, including social media posts, posters, packaging designs, and advertisements. By capturing the essence of the pastries and the nostalgic charm of the store, the illustrations will attract customers and enhance the brand's visibility and appeal.
What materials and techniques did you use?
I primarily used digital media, supplemented by some paper sketches, for my illustrations. I began by sketching the basic figures on paper, then transferred the outlines to Procreate for refinement. After completing the line work, I exported it to Photoshop for coloring. Finally, I added Master Bao's Pastry logo to each piece to complete the illustrations.
Was this project commissioned?
Un-commissioned
College / University
Savannah College of Art and Design
Course and graduation date
MFA Illustration, Graduate date: March, 2025
Personal Website or Portfolio Link
jiayizhangtom.org/?fbclid=PAAaZaKx4n_uHYDWR0PbIk-34OfuLbZWtBCn6Df9rBxElZMfICcFKMaSbYHGw_aem_AQR8YrFtnzXXOdVm8977_eGvSf5X0U0jGqTiI9HbEIVUwuU9QtHbspebT5kXQfqYGeI
Instagram
jiayi7755
Biography
Jiayi Zhang is a developing illustrator based in Atlanta,Georgia. His style mainly contains surrealism and fantasy, which are inspired by the anecdotes happened in daily life, also combined with numerous elements from Chinese culture. He always takes good use of intricate line work and high saturated colors to create stylish work.
Where are you currently based?
United States of America (USA)

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