The Price It Right campaign supports illustrators and commissioners to be confident in how illustration is priced, and we have created resources to assist all illustrators. The campaign has three main aims:

Increasing understanding and confidence in pricing illustration

Ensuring Illustration is valued

Supporting business

Go here for Pricing Basics, which includes the information you need to get from your client to price accurately.

“Remember – It’s important to keep your nerve when quoting and negotiating a fee. Always discuss fees and contracts up front and don’t be embarrassed or awkward if a client rejects your initial quote. Keep the conversation going and have, in your head, a higher and lower fee you’d still be happy to work for. The aim is to get the job, and that both you and the client come away happy with the end result!” Jill Calder, illustrator

Illustration by Nishant Choksi