We believe that illustrators, and commissioners, should always know the value of illustration work, and should price it accordingly. From this point of clarity negotiation can take place.

Price it Right is a campaign we are developing with colleagues across Europe with the European Illustrators Forum. It is not live yet.

“The campaign proposes to build on the shoulders of the excellent and various ‘don’t work for free’ campaigns.”

We hope that through this campaign we will:

  • ensure a greater number of illustrators feel confident in asking for a fair fee
  • continue to emphasise illustration as a valuable commodity
  • ensure the industry across Europe is familiar with the ‘Price it Right’ campaign.

We expect to launch this campaign in 2018. If you have any thoughts, or would like to be involved either in the UK or internationally, please email us.

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