Love Letters: Paula Amaral to Adam Simpson

“Your eyes are endlessly feasted and your mind suspended in time.”

For Varoom magazine’s Love issue we asked six industry professionals to write a love letter to an image-maker and image they fell in love with. In an extract, Paula Amaral, Creative Director at McCann Enterprise described her feelings on Adam Simpson’s Tired Mind.

‘Earlier in the year I was wandering the rooms of the Photographers Gallery in London when I heard a tutor say to his students that they should never read the text on the wall first and that they should just let the connection with the images happen instead. That really resonated with me. I remember seeing Adam Simpson’s Tired Mind for the first time at the RCA summer show and this one piece of work stayed with me until I luckily recently rediscovered him for a commercial commission.’

‘The amount of detail is astounding and that goes beyond the technique – it’s in the stories too. Your eyes are endlessly feasted and your mind suspended in time. That’s why I love Adam’s work – and for that I don’t need a wall description.’

For more Love Letters see Benjamin Castro, Senior Art Director, Adidas Originals, Brand Design on Geoff McFetridge’s Hands

Renee Lam, Art Director, 72 and Sunny on Henn Kim’s Love Hurts

20th February 2018

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