Sebastiano Fossali
Marvis - Marvel Your Routine

Advertising

Commissioned | Professional

Why did you make this work:
For their new campaign, Marvis asked to create an animated advert and a 60-meter arch billboard in Milan Central Station. The theme was "Marvel Your Routine", and we had to show how Marvis toothpaste turns brushing teeth into something unexpected and extraordinary. The colourfulness of singer queer icon Freddy Mercury inspired the animation. At the same time, René Magritte inspired the billboard.

What materials and techniques did you use?:
The team and I used digital tablets and Adobe Cloud software such as Animate, After Effects and Photoshop to create the animation and illustrations.

How were your illustrations used:
The illustrations and animations were used on social media platforms to promote the campaign. Further, the illustrations were used on billboards in Milan and worldwide.


Commissioner Name :
MARVIS *agency POCKO
Commissioner Company :
MARVIS *agency POCKO
Commissioned for:
Marvis Toothpaste

Social Media:
instagram.com/__sebi__sebi/?hl=en

Personal Website:
sebastianofossali.com/


Currently Based:
United Kingdom (UK)

Biography:
Sebastiano aka Sebi is a painter, illustrator and animator based in London.Sebastiano's artistic practice is heavily inspired by the media's visual stream of consciousness and the "Theatre of the Absurd," which manifests in our collective dreams. Additionally, he often employs the language of Pop Art and Surrealism to create satirical images containing references to contemporary culture.

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