2024 | Longlist | Advertising
- Why did you create this work?
The work showcases the Fallas of València 2024, a UNESCO Intangible Cultural Heritage event. Through vibrant illustrations, it celebrates the festival's essence, emphasizing participation, tradition, and the emotional connection it fosters. The imagery captures the spirit of the festival and its significance, extending across various media to engage a wide audience. - How were your illustrations used?
We start each project with thorough research and documentation. Ideas are developed until one gains coherence and mutual appeal. Then, we sketch and digitally execute the illustration collaboratively, ensuring clarity in communication and expression of emotions, following our unique style. - What materials and techniques did you use?
Digital - Was this project commissioned?
Commissioned - Commissioner Name
Santiago Ballester & Quique Pardo. Councilor for Festivities and Traditions and Personal Advisor. - Commissioner Company
València City Council - Personal Website or Portfolio Link
juarezcasanova.com
- Instagram
@juarezcasanova_estudi - X (formerly Twitter)
@juarez_casanova - Biography
They met at Castellón School of Arts, specializing in graphic design. After graduation, they worked in different agencies and printers. In 2004, they formed Juárez Casanova studio, known for their responsible, adaptable approach. Their work spans animation, editorial and signage, emphasizing illustration. Their style, marked by balanced composition and elegant colors, fosters dialogue and opinion. - Where are you currently based?
Spain
