2024 | Longlist | Advertising
- pronoun
She/Her - Why did you create this work?
This was the most special project of my master's degree. The brief was to create an advertising campaign for the Spanish clothing brand Iaios. "Iaios" means grandparents, which was the perfect excuse to connect it to my personal life and make a project from the heart. My grandparents have been wonderful for me and in this way I could honour all the good moments with them. - How were your illustrations used?
Outdoor or online advertising, college or university project, self promotion/portfolio - What materials and techniques did you use?
In each of the four images I have depicted a typical activity with grandparents. By repeating these activities, the grandparents' legacy is kept alive and prolonged in time. I made the initial sketches by hand with pencil. Once I had the final composition clear, I made the final illustrations with Adobe Illustrator. - Was this project commissioned?
Un-commissioned - College / University
LABASAD School of Arts and Design - Course and graduation date
Master in Editorial and Advertising Illustration - Personal Website or Portfolio Link
behance.net/azahararodrguez1
- Instagram
@azahara_rp - Where are you currently based?
Spain
