Laura Oh is the creator of the project ‘Eco Croc’ which is shortlisted in the WIA2021 New Talent Design, Product & Packaging Category.

Find out more about this shortlisted project:

What’s your favourite thing about your shortlisted project?

That something like packaging can be repurposed into an interactive and creative item. I love the concept that there is a possibility for everything to be transformed into, or part of anything.

What materials did you use?

I assembled the prototypes using recycled cardboard and acrylic paints to mimic how a child can customise their toy box. When designing the logo and graphics, I used Adobe Photoshop and Illustrator.

What processes did you use?

This brief was assigned to me during my first year at Northumbria University, where I created mood-boards and researched eco-friendly solutions. I created two prototypes, one larger model and one true size mock-up, which can fit through a standard letterbox as it is a monthly subscription package. Because this project was so fun, I carried on exploring during my spare time and created a brand identity surrounding my idea. This included naming the brand, creating a logo and packaging designs. At this stage, I changed my illustration style and instruction packaging design.

Why did you choose to enter this work?

When there are alarming facts proving that there is a climate crisis, the consumer market for eco-friendly products are clearly in demand. I am passionate about learning how to support a sustainable ecosystem and with my research and product, I want to share how recycling/reusing can be beneficial in a mundane task like buying toothbrushes!

What are your plans for the future?

I would like to do an internship in a graphic design or illustration studio and to work with other creatives. Equally, I am eager to work full-time in the same field after I graduate, or to pursue freelancing.

What is your dream commission?

I am open to various subjects but it would be amazing to work on a real packaging design brief, or to illustrate for brands and events.

What is your best tip for other illustrators?

If you have time, try to produce your own projects. I learnt the most when I invested in the things I wanted to do. You have your own deadline, materials, and you can be your own boss.

What’s your favourite thing to draw?

It’s impossible to pick one! Animals, plants, people, clouds… Whenever I draw digitally or with oil pastels I love to see a range of characters come to life!