Using Instagram effectively Members  

This resource is a summary of helpful tips and insights, from a webinar presented by social strategist Hannah Ray to AOI Members in April 2020.

Creating your Story

At the heart of Instagram is storytelling. It?s really important to think about what story you want to tell and consider how people will read it. Ask yourself:

• Who is my community?
• Who do I want to reach?
• What?s my purpose?
• How can I encourage people to connect with me?

One important ingredient for success is being authentic, and to do that you can tap into your personal ?origin story?. What story is yours, is truly authentic, and will engage people? When you know the answer to this - it will help you find your place on Instagram and grow that community and visibility. As your community grows, you?ll have an increasing sense of ?belonging? on the platform and your profile will grow. You can use this model to think through your questions: _________ are my tribe, my account is @_________ - we connect to _________ A ladies surf club might look like this: Beginner women surfers are my tribe. @ladiessurfclub - we connect to feel confident in the water and learn together. You can choose which aspects of your life to bring into your profile page. For example, sexuality or heritage are parts of your identity, therefore could be important to share and can help build community. A general rule is what feels good for you, will feel good for your community. AOI example: LGBTQ+ Illustrators are m