How to Get Press Coverage Members  

Having press coverage can sometimes feel unobtainable, and quite often people don?t consider it as part of their promotional plans as it can feel daunting. However, done right, it can be a great part of your overall marketing plan.  Kaye from Paved With Gold explains.

What do you want to achieve?

First off think about why you might want people to write about your project. Maybe you want to sell more prints on your website, or reach stockists. Maybe you want to reach art directors and be considered for more editorial work. It?s not about quantity but quality, creating a small niche list of the right journalists and publications for what you want to achieve.

Once an article is published it may also be shared by the publication through their social channels, and even by the journalist itself. That can mean many more eyes beyond their readership alone. That?s why it?s important to consider this as one piece of your promotional puzzle. Having social media profiles already set up help journalists find out more about you and creates a space that you can hold the attention of the audience th