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How to Find New Clients Members  

Top tips to ensure you are sourcing and targeting the right clients for you

In this article

  • What to do to find commissioners
  • How to approach clients
  • Commissioner focused artwork
  • Self-promotion & marketing

Continue reading...

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Consistently sourcing new clients is an essential ongoing area of your illustration business, requiring an investment in research plus the creation of artwork that will appeal to your commissioning audience. As a freelance illustrator at any stage of your career, it?s vital that you connect with prospective clients to promote your services and bring in work.

Here we touch on the important areas that will ensure you are sourcing and targeting the right clients for you, including:

? What to do to find commissioners
? How to approach clients
? Commissioner focused artwork
? Self-promotion & marketing


What to do to find commissioners

Explore all the different areas of illustration to maximise your potential of being commissioned. This could be design and advertising, book publishing, editorial online as well as newspapers and magazines, products, corporate (anything for companies), packaging (food, music, drinks, games and more)

Research, research, research:

Commissioners website and their social: Instagram, Twitter, Pinterest, LinkedIn

Illustrators working in the fields you?re interested in: Instagram, Twitter, own websites. Many illustrators will tag their clients and art directors

Competition sites: D&AD, World Illustration Awards, 3x3, American Illustration,

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