Using Social Media Members  

Love it or hate it, social media is a vital part of an illustrators career. Here are some insights into why it?s important and how to make the most of Instagram, Facebook, Twitter and LinkedIn as well as other platforms.

Do I have to be on social media?

The short answer these days is yes. You have to think of your full self-promotional strategy. If a client, fan or press shares your work on a platform that you're not on, and they can?t link to your profile, then there?s no benefit at all to you in them sharing it. It?s free advertising, and it's a way for the public and potential clients to find your work directly. It?s a place to meet your community, your audience and, most importantly, your commissioners.

Are clients using social media?

Most definitely. Every art director, creative director, art editor, company, organisation, brand, etc, you could ever hope to work for is on social media, and using it to find and commission illustrators. From a commissioner?s point of view, social media is an insight into you as a person. It helps them see if they can work well with you. Are you positive and progressive? Do you have a good thought process and skillset? Not to mention, your social media is probably much more up to date and easier to navigate than your website!

Getting Started

For those not used