How to Reach Out to Prospective ClientsNEW

Having a strong online portfolio is great, but the next big step is making sure that potential commissioners actually see it! As a freelance illustrator at all stages of your career, it’s vital that you connect with prospective clients to promote your services and bring in work. Self-promotion comes in many forms but there is one simple tried, and tested method that you shouldn’t underestimate – sending an introductory email.

Reaching out to prospective clients and constructing the perfect email can feel daunting, especially when you feel like you’re being a nuisance or taking up a commissioner’s limited time. Although commissioners are often busy they love hearing from creative talent regularly, as it offers them fresh creative inspiration straight to their inbox.

When it comes down to an introductory email to prospective clients, Illustrators often overthink it, but this doesn’t need to be overly complicated or stressful. Like most things, the simpler the approach, the better the result.


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