How to Calculate a Fee Members  

To be able to quote a fee accurately you need to obtain the information detailed below. The client should have most of it available, so you can ask them directly. You can use our Checklist at the bottom of this resource, as a guide to what you need to ask your client and the information they need to provide you with, to be able to quote.

Accurate licensing is mutually beneficial for the client and the illustrator as it defines a fee for actual usage as required by the client, rather than possible usage. If you're asked for a ?ball park? quote by a potential client tell them that you can only quote on what they know they want to use the artwork for. How can you work out a quote for potential uses you don?t know details for?

What is the usage?

What is the illustration to be used for, a magazine cover, billboard, greetings card, poster, app? It's important for both illustrator and client that the use is specifically defined. If further uses, not stated on the license agreement, are later required by the client, the illustrator is able to negotiate an additional fee for re-use.

Territory or Area of Use

The Territory or Area of Use has a major effect on the price charged, e.g. if it's UK only or if the work is to be used in other world areas (EU, Worldwide). If additional territories not stated on the license are later required, the illustrator can negotiate an additional fee for the expanded licences.