Crowdfunding Members  

Paved With Gold are a creative marketing agency helping people launch and grow their businesses from scratch. Helping with everything from branding, to PR, to social media. With a 100% success rate with their crowdfunding projects they became recognised Kickstarter Experts in 2016. They run mentorship programmes around the UK and help creatives run and manage their crowdfunding campaigns. We asked them to give an overview of the basics of crowdfunding.

Introduction

The AOI often gets asked what the best approaches to crowdfunding are for illustrators. Crowdfunding is a great way of raising funds for a project, building an audience and making money from your work, but also can be difficult world to navigate. Crowdfunding generally works best when you are looking to raise funds for a specific project, or funding a residency or the launch of illustrated products, for example. It?s also possible for illustrators who have built up a dedicated following to receive funds over a period of time from their community to support their ongoing work. This guide looks at the different types of crowdfunding available in the UK and gives you guidance on what you?ll need to have to hand to launch your campaign.

Crowdfunding Types

There are different types of crowdfunding, these are reward, equity, donation and subscription. Projects usually run for 30 days,