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2024 | Longlist + Shortlist | Editorial
  • Why did you create this work?
    Meeting new people this year revealed an important insight: first impressions can be deceiving. People are far more complex than they initially appear. True connections are formed by staying open-minded and exploring all facets of an individual. I illustrated this concept through two characters: the Rain Bringer and the Umbreller.
  • How were your illustrations used?
    I made my illustration into postcards for the 'Seoul Illustration Fair vol.15' and sold them there. Additionally, I sold my original artwork at the 'Power in Number 8 Exhibition' held in California, USA.
  • What materials and techniques did you use?
    After drawing with pencil, coloured pencils and watercolour, I scanned the artwork and added some additional details on Procreate.
  • Was this project commissioned?
    Un-commissioned
  • College / University
    Kingston University
  • Course and graduation date
    Illustration MA / 2022
  • Personal Website or Portfolio Link
    goomworld.com
  • Instagram
    @goom.world
  • Biography
    Yeonjoo Kim is an illustrator and story-teller from South Korea, currently based in London. She specialises in crafting intricate illustration using watercolour and pencil. Notably, her recent works involve applying her unique style on elements inspired by traditional Korean folk art.
  • Where are you currently based?
    United Kingdom (UK)
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