How To Get Into Branding Illustration

Interested in creating work and being commissioned for branding illustration? The AOI?s indispensable info-packed guide is available below. Branding illustration is commissioned for company identities and logos, their services, packaging ranges, campaigns and more, creating familiarity and encouraging loyalty and identification from consumers and clients. It aims to ensure that brands are distinct from each other, with their own individual personality connecting with, and retaining, customers.

This downloadable publication covers what you need to know; from what to expect from this area of commissioning and the type of illustration examples you?ll require, to what typical branding licensing is. Written by James Hughes, the text includes illuminating quotes from illustrators and creative directors working in this area.