Florentina Surel
I am a Product & Brand Illustrator in pursuit of making tech illustrations great again. I perform best in a longer term collaboration, where I can really get to know the brand/product, but I am terrible at refusing shorter interesting projects that caught my interest.
I like to bring the mystery of editorial work into any piece I make and conceptualising ideas into sketches feels as gratifying as seeing the final results for me. I’m not married to one illustration style and I don’t know if I ever will. I consider my appreciation for different visual styles, a very useful tool.
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Florentina SurelPrecise medicinemedicine, pills, capsules, syrup, health, people, conceptual, personal style, pharma, pharmacy, receipt, View Folio
Florentina SurelPrecise medicine processIllustrations from rough to final, made for the Inside Illustration: Current affairs brief. My goal for this exercise was to advance my personal style practice. View Folio
Florentina SurelFlying pagesThis illustration was made for a copywriter friend's portfolio banner. She wanted to express, in an image, what she does in words: listen to her clients talk about details that may seem unimportant at first, then find a way to weave them into a unique storyline. View Folio
Florentina SurelBrand & Product illustrations for Peakon View Folio
Florentina SurelEmployees driving changeIllustration made to describe the journey an employee can have in their new role. In an ideal organisation, they could take their career in their own hands, be the driver of the changes they want to create in as part of the company and in the world. View Folio
Florentina SurelThe island of tranquilityThis illustration was made for a copywriter friend's portfolio banner. She wanted to express, in an image, what she does in words: listen to her clients talk about details that may seem unimportant at first, then find a way to weave them into a unique storyline. They come to her when they can't put their thoughts in a clear order. She is refuge, like land after a storm. View Folio
Florentina SurelExploring personal illustration styleExploring a personal technique of illustration. View Folio
Florentina SurelBlog post covers for PeakonA bunch of blog post covers made for Peakon. View Folio
Florentina SurelInk sketchPersonal practice in black ink. View Folio
Florentina SurelFamily homeIllustration made for Vario by Velux' blog article about roof lights and air ventilation. View Folio
Florentina SurelExploring personal illustration style View Folio
Florentina SurelWoman waving a flagFrame-by-frame animation made for Peakon's Brand. View Folio
Florentina SurelBurnoutIllustration for an article about burnout in the first year of the pandemic. View Folio
Florentina SurelMetro adMetro ad about a new report from Heartbeat by Peakon on what employees want and are talking about. One of the findings from a large dataset was that employees were reluctant about going back to working in an office due to long commute times. View Folio
Florentina SurelReport page illustrationsCustom chapter illustrations for a data heavy report. View Folio
Florentina SurelExploring personal illustration style View Folio