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Chris Mitchell – Epic Icons
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Chris Mitchell – Epic Icons
Chris Mitchell – Epic Icons
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Chris Mitchell - Epic Icons
Kin Dairy
Landor commissioned Chris Mitchell to develop a cow character as a brand mark for their Kin Dairy project. The cow had to be be proud, oozing with confidence in that she’s an A2 cow. The best in show. Kin farmed fresh milk is premium quality milk that is friendly on the stomach. This is because the milk is from special Australian A2 cows exclusively managed on Kin Farm.
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Chris Mitchell - Epic Icons
Absolut Vodka
In line with the brand identity and packaging refresh by The Brand Union, Chris Mitchell was commissioned to redraw LO Smith, the founder of Absolute Vodka. Referred to as 'the King of Vodka' he features on the bottle providing an air of authority and vision whilst appearing more modern in style. Building on its creative heritage Absolut Vodka is now established as one of the worlds best premium spirit brands.
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Chris Mitchell - Epic Icons
North Link Ferries
A new eye-catching brand identity design for NORTHLINK FERRIES, which has the sole purpose to entice more customers to travel to the Northern Isles. Weber Shandwick Design commissioned brand illustrator Chris Mitchell and trusted lettering associate Chris Weir to develop and craft the new face of NORTHLINK FERRIES. Mangus, the Viking character, provides NorthLink with a story-line that can be used to help promote the Northern Isles attributes of the wild outdoors, adventure, history, music and crafts.
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Chris Mitchell - Epic Icons
Stassen Cider
Brand illustration for the Cidrerie STASSEN brand, a super-premium range of ciders. To capture the STASSEN spirit, Bulletproof commissioned Chris Mitchell to develop and craft a line style fruit tree illustration to help bring to life the passion, artistry and craftsmanship that is synonymous with the Famille Stassen. Craft refinement of the 'Stassen' lettering was completed by associate lettering specialist Chris Weir.
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Chris Mitchell - Epic Icons
Kozel Beer
A redraw of the goat mascot for the KOZEL beer brand, crafted to also provide extra print clarity especially for light on dark versions. Commissioned by Purple Creative, who required a subtle enough evolution from the old, that would sit comfortably alongside the goat on the packaging brand flag. KOZEL is a Czech lager produced since 1874. Each beer from the Velke Popovice was known as a Kozel. A goat has featured on the beer labels for almost a hundred years.
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Chris Mitchell - Epic Icons
Clive Christian Crest
CLIVE CHRISTIAN is a British luxury interiors and perfume company. Identica commissioned Chris Mitchell to redraw their client's much loved, historic Coat of Arms. In order to feature on the CLIVE CHRISTIAN perfume packaging to best advantage, Chris redrew the original Coat of Arms as a hand crafted beautiful vector illustration, in full colour and single colour. Craft diligence was rewarded as shown in the majestic gold fleck embossed printing on packaging.
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Chris Mitchell - Epic Icons
Stella Artois
A craft refresh for Stella Artois. Working closely with brand consultancy JKR, Chris Mitchell was commissioned to re-craft the previous Stella Artois illustrative brand cartouche. The previous illustration was lacking a coherent, contemporary style. It was over complex in some areas, whilst too simplistic in others. Given a single colour version was required, it was an excellent opportunity to redraw and refine the cartouche to the next level of craft, for all colour versions.
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Chris Mitchell - Epic Icons
Cad & The Dandy
Chris Mitchell was recommended by design house Otherway to create two illustrative brand icons of a powerful and confident ram to feature as part of the Cad & The Dandy new brand identity assets. Given this highly skilled Saville Row bespoke tailors and shirt makers endorse craft expectations in everything they do, the illustrative brand logos were required to project the same attention to high craft, especially with regard to the drawing and style execution. Importantly the illustrative detail had to hold good in terms of clarity at reduced print sizes.
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Chris Mitchell - Epic Icons
Samuel Adams
Brand agency GBH commissioned Chris Mitchell to redraw the historic Samuel Adams character to feature across the Samuel Adams beer range. Taking clues from the past, the traditional single line etch style helps to project the Samuel Adams story, whilst being crafted for clarity and standout on bottled beer labels and cans. Born in Boston in 1722 Samuel Adams became a leading figure in American politics during its latter years as a British colony. He opposed British taxation and was an organiser of the Boston Tea Party.
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Chris Mitchell - Epic Icons
Kenco-Coffee-2400-pix
Design Bridge commissioned Chris Mitchell to work with their creative team to take their initial mountain freeze concept to the next level of craft for their Kenco Coffee brand refresh. A simple one colour yet iconic line version was also provided by Chris as part of the required brand assets. The illustrative mountain range is suggestive of the rich fertile land where the coffee is grown.
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Chris Mitchell - Epic Icons
BAFTA
The visual identity for the British Academy of Film and Television Arts, the bronze BAFTA mask was originally created for the awards in 1955. Chris Mitchell was commissioned by the design company Rose to create an illustrative icon that conveyed the wonder and prestige associated with winning a BAFTA. The icon had to be crafted in such a way that it could feature to best advantage, across all platforms and sizes in one colour line.
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Chris Mitchell - Epic Icons
Bass Strait Beef
Fluid commissioned Chris Mitchell to create a dramatic and iconic illustration of the Bass Strait coastline, of South Eastern Australia for a new beef brand. Perfect conditions are found there for grazing pure, tender beef. The illustration features centre stage with clear clarity at all sizes across various brand assets, from packaging to promotion, for the launch of this premium beef brand.
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Chris Mitchell - Epic Icons
Malibu
A brand refresh of the world famous coconut-flavored rum MALIBU, by The Brand Union. To replace the old MALIBU logo, Chris Mitchell was commissioned to create a modern and beautifully crafted, jewel-like brand icon, to better project the free and easy spirit of MALIBU. It captures that special moment when the setting sun meets the beach, for even better times ahead. The beautiful new bottle shape and brand label design by The Brand Union promises more shelf impact, quality and style.
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Chris Mitchell - Epic Icons
Stonelux Lion
Society Studios commissioned Chris Mitchell to develop and illustrate a proud majestic lion to feature as the new Stonelux brand marque. The confident flowing style captured in the craft of the lion helps to project the expectation that by using Stonelux paint products you can be ensured of a beautiful finish. Stonelux is the leading UK manufacturer of stone effect paints.
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Chris Mitchell - Epic Icons
Virgin-Australia-SQ-2400-pix
The Virgin Blue Group, a low cost budget airline re-launched as 'Virgin Australia' as part of a strategy to give the brand a more premium feel and appeal to both corporate and leisure customers. Design agency Hulsbosch engaged the services of brand illustrator Chris Mitchell to create a new illustrative iconic flying lady, to feature as part of the brands new identity and aircraft livery design.
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Chris Mitchell - Epic Icons
Football Association of Wales
Chris Mitchell was chosen by Bulletproof to help in their assignment to reinvigorate the passion for football in Wales through providing a clear goal and focus for the FAW brand. The new illustrative 'Welsh dragon' and shield holding device has been developed and illustrated by Chris to project passion and purpose which is at the heart of the new brand vision.
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Chris Mitchell - Epic Icons
Tottenham Hotspur Football Club
Chris Mitchell was commissioned by the design group Navy Blue to work on the new brand identity for Tottenham Hotspur FC, one of the UK's premier football clubs. Projecting stature and pride, this beautifully simple yet crafted brand icon won the day for the club's loyal supporters. By example, this icon has helped set new standards in the delivery of craft in premier league football branding.
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Chris Mitchell - Epic Icons
Carlsberg Elephant Beer Icon
Dragon Rouge commissioned Chris Mitchell to develop and craft a new elephant brand illustration for the classic Carlsberg Elephant beer brand. The new dramatic and engaging elephant illustration plays a key role in helping to reinforce the Carlsberg brand by projecting a meaningful, real brand icon rather than a simple graphic element. Elephant beer is a refreshing lager with high levels of taste, offering a unique and exotic experience. Launched in 1959, a time where Danish design, architecture and crafts achieved great international success.
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Chris Mitchell - Epic Icons
Tiger Beer Icon
A major new look for global beer brand Tiger. Chris Mitchell developed the previous Tiger brand icon with Design Bridge 10 years earlier. This new dynamic design by Chris appeals to a younger, more modern and cosmopolitan Asia. A powerful, massively identifiable illustrative icon that is designed to be effective as a stand alone, at all sizes where required.
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Chris Mitchell - Epic Icons
Premier League Trophy Icon
With the brief to create an illustrative brand icon of the iconic Premier League Trophy, Chris Mitchell worked with the Premier League, and it’s brand agency Nomad. Striking a heroic and celebratory pose the illustrative icon projects the passion shared by the twenty Premier League clubs in their endeavours to win the world famous and iconic trophy. The Premier League is the most watched sports league in the world.
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