The AOI spoke to Workbook about what it takes for illustrators to reach art directors in the USA. As we know the markets are larger, projects are numerous, the budgets more generous and commissioners are searching for talent globally.
Workbook gave us their five essentials to get commissions from USA art directors:
1 Build a relationship by reaching out. Art Directors like discovering new talent. Make it easy for them by being on the right websites.
2 Establish your talent with visibility. Promoting yourself once is not enough. Let people know when you’ve updated your portfolio or created new artwork.
3 Customize your correspondences. Match your imagery with what the art director needs.
4 Work with local partners to help establish your brand in new territories.
5 Persevere! Always follow up. Keep going!
Workbook.com can help.
Workbook is one of the leading marketing portfolio sites in the USA.
AOI has negotiated great rates for illustrators – find out more by contacting Bob Pastore at [email protected]