Licensing and Pricing Illustration-Led Animation

The AOI recognises that there’s an increasing challenge in licensing illustration-led animation. This is where a specific illustrator’s style is chosen to create the assets for an animation and possibly further use of still images from those assets, and the challenges this can pose in licensing negotiations.

Many commissioners, un-used to working with illustrators, don’t expect work to be licensed. Their expectation is that a day rate for production of artwork will give them exclusive rights, in perpetuity, for all work created during that period. This is the case with designers and some animators who are not creating original assets.

Illustration is of course different – all work is licensed. No illustrator, whether they work in editorial, publishing or animation should work for an all inclusive day rate – all work should be licensed.

This resource is designed to support illustrators in quoting accurately for animation work, and remaining competitive.


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