Packaging

Free Resource

Print Packaging

Music (Exterior)

Size (Based on Client) Album Cover Logo Type
Small £500-£550 £450-£500
Medium £1000-£1250 £1000-£1250
Large £2250-£2500 £1750-£2000
Exceptional £3000-£3500 £2500-£3000

Music (Interior)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £250-£300 £200-£250 £175-£200 £125-£150
Medium £350-£400 £300-£350 £200-£250 £175-£200
Large £500-£550 £400-£450 £300-£350 £200-£225
Exceptional £1000-£1500 £750-£1250 £500-£750 £350-£500

Film/Game/Software (Exterior)

Size (Based on Client) Cover
Small £800-£850
Medium £1750-£2000
Large £3250-£3500
Exceptional £3900-£4200

Film/Game/Software (Interior)

Size (Based on Client) Spread Full Page Half Page Quarter Page Spot
Small £550-£600 £300-£350 £200-£250 £175-£200 £125-£150
Medium £850-£900 £450-£500 £350-£400 £200-£250 £175-£200
Large £1400-£1500 £750-£800 £550-£600 £300-£350 £200-£225
Exceptional £2500-£3000 £1500-£2000 £1000-£1500 £750-£1000 £500-£750

Food

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1100-£1300 £900-£1000 £650-£700
Large – 3 Years £1700-£1800 £1200-£1300 £950-£1000
Large – 5 Years £2250-£2500 £1750-£2000 £1250-£1500
Exceptional – Limited Edition £2000-£2500 £1500-£1750 £1250-£1400
Exceptional – 3 Years £3000-£3500 £2500-£3000 £1750-£2000
Exceptional – 5 Years £4000-£4500 £3500-£4000 £2500-£3000

(Limited Edition – Up to 1 Year)

Drink

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1300-£1400 £1000-£1100 £750-£800
Large – 3 Years £1800-£2000 £1300-£1400 £1050-£1100
Large – 5 Years £2500-£2750 £2000-£2200 £1500-£1600
Exceptional – Limited Edition £2400-£2600 £1900-£2100 £1500-£1700
Exceptional – 3 Years £3500-£3750 £3000-£3250 £2500-£2750
Exceptional – 5 Years £4500-£5000 £4000-£4250 £3500-£3750

Cosmetics

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1100-£1300 £900-£1000 £650-£700
Large – 3 Years £1700-£1800 £1200-£1300 £950-£1000
Large – 5 Years £2250-£2500 £1750-£2000 £1250-£1500
Exceptional – Limited Edition £2000-£2500 £1500-£1750 £1250-£1400
Exceptional – 3 Years £3000-£3500 £2500-£3000 £1750-£2000
Exceptional – 5 Years £4000-£4500 £3500-£4000 £2500-£3000

Digital Packaging

Music

Size (Based on Client) Cover
Small £400-£450
Medium £750-£800
Large £1000-1250
Exceptional £1750-£2000

Music (Digital Booklet)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £250-£300 £200-£250 £175-£200 £125-£150
Medium £350-£400 £300-£350 £200-£250 £175-£200
Large £500-£550 £400-£450 £300-£350 £200-£225
Exceptional £1000-£1500 £750-£1250 £500-£750 £350-£500

Film/Game/Software

Size (Based on Client) Cover
Small £800-£850
Medium £1750-£2000
Large £3250-£3500
Exceptional £3900-£4200

Film/Game/Software (Digital Booklet)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £300-£350 £200-£250 £175-£200 £125-£150
Medium £450-£500 £350-£400 £200-£250 £175-£200
Large £750-£800 £550-£600 £300-£350 £200-£225
Exceptional £1500-£2000 £1000-£1500 £750-£1000 £500-£750

The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.

 

AOI Directories Listing contacts for 350 UK Commissioners across three sectors. Buy now!
AOI members! Book your 1-1 Portfolio Consultation today!
Guide to Law & Business book
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