Packaging

Free Resource

Print Packaging

Music (Exterior)

Size (Based on Client) Album Cover Logo Type
Small £500-£550 £450-£500
Medium £1000-£1250 £1000-£1250
Large £2250-£2500 £1750-£2000
Exceptional £3000-£3500 £2500-£3000

Music (Interior)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £250-£300 £200-£250 £175-£200 £125-£150
Medium £350-£400 £300-£350 £200-£250 £175-£200
Large £500-£550 £400-£450 £300-£350 £200-£225
Exceptional £1000-£1500 £750-£1250 £500-£750 £350-£500

Film/Game/Software (Exterior)

Size (Based on Client) Cover
Small £800-£850
Medium £1750-£2000
Large £3250-£3500
Exceptional £3900-£4200

Film/Game/Software (Interior)

Size (Based on Client) Spread Full Page Half Page Quarter Page Spot
Small £550-£600 £300-£350 £200-£250 £175-£200 £125-£150
Medium £850-£900 £450-£500 £350-£400 £200-£250 £175-£200
Large £1400-£1500 £750-£800 £550-£600 £300-£350 £200-£225
Exceptional £2500-£3000 £1500-£2000 £1000-£1500 £750-£1000 £500-£750

Food

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1100-£1300 £900-£1000 £650-£700
Large – 3 Years £1700-£1800 £1200-£1300 £950-£1000
Large – 5 Years £2250-£2500 £1750-£2000 £1250-£1500
Exceptional – Limited Edition £2000-£2500 £1500-£1750 £1250-£1400
Exceptional – 3 Years £3000-£3500 £2500-£3000 £1750-£2000
Exceptional – 5 Years £4000-£4500 £3500-£4000 £2500-£3000

(Limited Edition – Up to 1 Year)

Drink

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1300-£1400 £1000-£1100 £750-£800
Large – 3 Years £1800-£2000 £1300-£1400 £1050-£1100
Large – 5 Years £2500-£2750 £2000-£2200 £1500-£1600
Exceptional – Limited Edition £2400-£2600 £1900-£2100 £1500-£1700
Exceptional – 3 Years £3500-£3750 £3000-£3250 £2500-£2750
Exceptional – 5 Years £4500-£5000 £4000-£4250 £3500-£3750

Cosmetics

Size (Based on Client) Full Coverage Half Coverage Spot Coverage
Small – Limited Edition £600-£700 £450-£500 £300-£350
Small – 3 Years £800-£900 £600-£700 £400-£450
Small – 5 Years £1000-£1200 £800-£850 £550-£600
Medium – Limited Edition £800-£900 £600-£650 £400-£450
Medium – 3 Years £1000-£1200 £850-£900 £550-£600
Medium – 5 Years £1250-£1500 £900-£1100 £750-£800
Large – Limited Edition £1100-£1300 £900-£1000 £650-£700
Large – 3 Years £1700-£1800 £1200-£1300 £950-£1000
Large – 5 Years £2250-£2500 £1750-£2000 £1250-£1500
Exceptional – Limited Edition £2000-£2500 £1500-£1750 £1250-£1400
Exceptional – 3 Years £3000-£3500 £2500-£3000 £1750-£2000
Exceptional – 5 Years £4000-£4500 £3500-£4000 £2500-£3000

Digital Packaging

Music

Size (Based on Client) Cover
Small £400-£450
Medium £750-£800
Large £1000-1250
Exceptional £1750-£2000

Music (Digital Booklet)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £250-£300 £200-£250 £175-£200 £125-£150
Medium £350-£400 £300-£350 £200-£250 £175-£200
Large £500-£550 £400-£450 £300-£350 £200-£225
Exceptional £1000-£1500 £750-£1250 £500-£750 £350-£500

Film/Game/Software

Size (Based on Client) Cover
Small £800-£850
Medium £1750-£2000
Large £3250-£3500
Exceptional £3900-£4200

Film/Game/Software (Digital Booklet)

Size (Based on Client) Full Page Half Page Quarter Page Spot
Small £300-£350 £200-£250 £175-£200 £125-£150
Medium £450-£500 £350-£400 £200-£250 £175-£200
Large £750-£800 £550-£600 £300-£350 £200-£225
Exceptional £1500-£2000 £1000-£1500 £750-£1000 £500-£750

The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.

 

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