Print Packaging
Music (Exterior)
| Size (Based on Client) |
Album Cover |
Logo Type |
| Small |
£500-£550 |
£450-£500 |
| Medium |
£1000-£1250 |
£1000-£1250 |
| Large |
£2250-£2500 |
£1750-£2000 |
| Exceptional |
£3000-£3500 |
£2500-£3000 |
Music (Interior)
| Size (Based on Client) |
Full Page |
Half Page |
Quarter Page |
Spot |
| Small |
£250-£300 |
£200-£250 |
£175-£200 |
£125-£150 |
| Medium |
£350-£400 |
£300-£350 |
£200-£250 |
£175-£200 |
| Large |
£500-£550 |
£400-£450 |
£300-£350 |
£200-£225 |
| Exceptional |
£1000-£1500 |
£750-£1250 |
£500-£750 |
£350-£500 |
Film/Game/Software (Exterior)
| Size (Based on Client) |
Cover |
| Small |
£800-£850 |
| Medium |
£1750-£2000 |
| Large |
£3250-£3500 |
| Exceptional |
£3900-£4200 |
Film/Game/Software (Interior)
| Size (Based on Client) |
Spread |
Full Page |
Half Page |
Quarter Page |
Spot |
| Small |
£550-£600 |
£300-£350 |
£200-£250 |
£175-£200 |
£125-£150 |
| Medium |
£850-£900 |
£450-£500 |
£350-£400 |
£200-£250 |
£175-£200 |
| Large |
£1400-£1500 |
£750-£800 |
£550-£600 |
£300-£350 |
£200-£225 |
| Exceptional |
£2500-£3000 |
£1500-£2000 |
£1000-£1500 |
£750-£1000 |
£500-£750 |
Food
| Size (Based on Client) |
Full Coverage |
Half Coverage |
Spot Coverage |
| Small – Limited Edition |
£600-£700 |
£450-£500 |
£300-£350 |
| Small – 3 Years |
£800-£900 |
£600-£700 |
£400-£450 |
| Small – 5 Years |
£1000-£1200 |
£800-£850 |
£550-£600 |
| Medium – Limited Edition |
£800-£900 |
£600-£650 |
£400-£450 |
| Medium – 3 Years |
£1000-£1200 |
£850-£900 |
£550-£600 |
| Medium – 5 Years |
£1250-£1500 |
£900-£1100 |
£750-£800 |
| Large – Limited Edition |
£1100-£1300 |
£900-£1000 |
£650-£700 |
| Large – 3 Years |
£1700-£1800 |
£1200-£1300 |
£950-£1000 |
| Large – 5 Years |
£2250-£2500 |
£1750-£2000 |
£1250-£1500 |
| Exceptional – Limited Edition |
£2000-£2500 |
£1500-£1750 |
£1250-£1400 |
| Exceptional – 3 Years |
£3000-£3500 |
£2500-£3000 |
£1750-£2000 |
| Exceptional – 5 Years |
£4000-£4500 |
£3500-£4000 |
£2500-£3000 |
(Limited Edition – Up to 1 Year)
Drink
| Size (Based on Client) |
Full Coverage |
Half Coverage |
Spot Coverage |
| Small – Limited Edition |
£600-£700 |
£450-£500 |
£300-£350 |
| Small – 3 Years |
£800-£900 |
£600-£700 |
£400-£450 |
| Small – 5 Years |
£1000-£1200 |
£800-£850 |
£550-£600 |
| Medium – Limited Edition |
£800-£900 |
£600-£650 |
£400-£450 |
| Medium – 3 Years |
£1000-£1200 |
£850-£900 |
£550-£600 |
| Medium – 5 Years |
£1250-£1500 |
£900-£1100 |
£750-£800 |
| Large – Limited Edition |
£1300-£1400 |
£1000-£1100 |
£750-£800 |
| Large – 3 Years |
£1800-£2000 |
£1300-£1400 |
£1050-£1100 |
| Large – 5 Years |
£2500-£2750 |
£2000-£2200 |
£1500-£1600 |
| Exceptional – Limited Edition |
£2400-£2600 |
£1900-£2100 |
£1500-£1700 |
| Exceptional – 3 Years |
£3500-£3750 |
£3000-£3250 |
£2500-£2750 |
| Exceptional – 5 Years |
£4500-£5000 |
£4000-£4250 |
£3500-£3750 |
Cosmetics
| Size (Based on Client) |
Full Coverage |
Half Coverage |
Spot Coverage |
| Small – Limited Edition |
£600-£700 |
£450-£500 |
£300-£350 |
| Small – 3 Years |
£800-£900 |
£600-£700 |
£400-£450 |
| Small – 5 Years |
£1000-£1200 |
£800-£850 |
£550-£600 |
| Medium – Limited Edition |
£800-£900 |
£600-£650 |
£400-£450 |
| Medium – 3 Years |
£1000-£1200 |
£850-£900 |
£550-£600 |
| Medium – 5 Years |
£1250-£1500 |
£900-£1100 |
£750-£800 |
| Large – Limited Edition |
£1100-£1300 |
£900-£1000 |
£650-£700 |
| Large – 3 Years |
£1700-£1800 |
£1200-£1300 |
£950-£1000 |
| Large – 5 Years |
£2250-£2500 |
£1750-£2000 |
£1250-£1500 |
| Exceptional – Limited Edition |
£2000-£2500 |
£1500-£1750 |
£1250-£1400 |
| Exceptional – 3 Years |
£3000-£3500 |
£2500-£3000 |
£1750-£2000 |
| Exceptional – 5 Years |
£4000-£4500 |
£3500-£4000 |
£2500-£3000 |
Digital Packaging
Music
| Size (Based on Client) |
Cover |
| Small |
£400-£450 |
| Medium |
£750-£800 |
| Large |
£1000-1250 |
| Exceptional |
£1750-£2000 |
Music (Digital Booklet)
| Size (Based on Client) |
Full Page |
Half Page |
Quarter Page |
Spot |
| Small |
£250-£300 |
£200-£250 |
£175-£200 |
£125-£150 |
| Medium |
£350-£400 |
£300-£350 |
£200-£250 |
£175-£200 |
| Large |
£500-£550 |
£400-£450 |
£300-£350 |
£200-£225 |
| Exceptional |
£1000-£1500 |
£750-£1250 |
£500-£750 |
£350-£500 |
Film/Game/Software
| Size (Based on Client) |
Cover |
| Small |
£800-£850 |
| Medium |
£1750-£2000 |
| Large |
£3250-£3500 |
| Exceptional |
£3900-£4200 |
Film/Game/Software (Digital Booklet)
| Size (Based on Client) |
Full Page |
Half Page |
Quarter Page |
Spot |
| Small |
£300-£350 |
£200-£250 |
£175-£200 |
£125-£150 |
| Medium |
£450-£500 |
£350-£400 |
£200-£250 |
£175-£200 |
| Large |
£750-£800 |
£550-£600 |
£300-£350 |
£200-£225 |
| Exceptional |
£1500-£2000 |
£1000-£1500 |
£750-£1000 |
£500-£750 |
The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.