Print Packaging
Music (Exterior)
| Size (Based on Client) | Album Cover | Logo Type |
| Small | £500-£550 | £450-£500 |
| Medium | £1000-£1250 | £1000-£1250 |
| Large | £2250-£2500 | £1750-£2000 |
| Exceptional | £3000-£3500 | £2500-£3000 |
Music (Interior)
| Size (Based on Client) | Full Page | Half Page | Quarter Page | Spot |
| Small | £250-£300 | £200-£250 | £175-£200 | £125-£150 |
| Medium | £350-£400 | £300-£350 | £200-£250 | £175-£200 |
| Large | £500-£550 | £400-£450 | £300-£350 | £200-£225 |
| Exceptional | £1000-£1500 | £750-£1250 | £500-£750 | £350-£500 |
Film/Game/Software (Exterior)
| Size (Based on Client) | Cover |
| Small | £800-£850 |
| Medium | £1750-£2000 |
| Large | £3250-£3500 |
| Exceptional | £3900-£4200 |
Film/Game/Software (Interior)
| Size (Based on Client) | Spread | Full Page | Half Page | Quarter Page | Spot |
| Small | £550-£600 | £300-£350 | £200-£250 | £175-£200 | £125-£150 |
| Medium | £850-£900 | £450-£500 | £350-£400 | £200-£250 | £175-£200 |
| Large | £1400-£1500 | £750-£800 | £550-£600 | £300-£350 | £200-£225 |
| Exceptional | £2500-£3000 | £1500-£2000 | £1000-£1500 | £750-£1000 | £500-£750 |
Food
| Size (Based on Client) | Full Coverage | Half Coverage | Spot Coverage |
| Small – Limited Edition | £600-£700 | £450-£500 | £300-£350 |
| Small – 3 Years | £800-£900 | £600-£700 | £400-£450 |
| Small – 5 Years | £1000-£1200 | £800-£850 | £550-£600 |
| Medium – Limited Edition | £800-£900 | £600-£650 | £400-£450 |
| Medium – 3 Years | £1000-£1200 | £850-£900 | £550-£600 |
| Medium – 5 Years | £1250-£1500 | £900-£1100 | £750-£800 |
| Large – Limited Edition | £1100-£1300 | £900-£1000 | £650-£700 |
| Large – 3 Years | £1700-£1800 | £1200-£1300 | £950-£1000 |
| Large – 5 Years | £2250-£2500 | £1750-£2000 | £1250-£1500 |
| Exceptional – Limited Edition | £2000-£2500 | £1500-£1750 | £1250-£1400 |
| Exceptional – 3 Years | £3000-£3500 | £2500-£3000 | £1750-£2000 |
| Exceptional – 5 Years | £4000-£4500 | £3500-£4000 | £2500-£3000 |
(Limited Edition – Up to 1 Year)
Drink
| Size (Based on Client) | Full Coverage | Half Coverage | Spot Coverage |
| Small – Limited Edition | £600-£700 | £450-£500 | £300-£350 |
| Small – 3 Years | £800-£900 | £600-£700 | £400-£450 |
| Small – 5 Years | £1000-£1200 | £800-£850 | £550-£600 |
| Medium – Limited Edition | £800-£900 | £600-£650 | £400-£450 |
| Medium – 3 Years | £1000-£1200 | £850-£900 | £550-£600 |
| Medium – 5 Years | £1250-£1500 | £900-£1100 | £750-£800 |
| Large – Limited Edition | £1300-£1400 | £1000-£1100 | £750-£800 |
| Large – 3 Years | £1800-£2000 | £1300-£1400 | £1050-£1100 |
| Large – 5 Years | £2500-£2750 | £2000-£2200 | £1500-£1600 |
| Exceptional – Limited Edition | £2400-£2600 | £1900-£2100 | £1500-£1700 |
| Exceptional – 3 Years | £3500-£3750 | £3000-£3250 | £2500-£2750 |
| Exceptional – 5 Years | £4500-£5000 | £4000-£4250 | £3500-£3750 |
Cosmetics
| Size (Based on Client) | Full Coverage | Half Coverage | Spot Coverage |
| Small – Limited Edition | £600-£700 | £450-£500 | £300-£350 |
| Small – 3 Years | £800-£900 | £600-£700 | £400-£450 |
| Small – 5 Years | £1000-£1200 | £800-£850 | £550-£600 |
| Medium – Limited Edition | £800-£900 | £600-£650 | £400-£450 |
| Medium – 3 Years | £1000-£1200 | £850-£900 | £550-£600 |
| Medium – 5 Years | £1250-£1500 | £900-£1100 | £750-£800 |
| Large – Limited Edition | £1100-£1300 | £900-£1000 | £650-£700 |
| Large – 3 Years | £1700-£1800 | £1200-£1300 | £950-£1000 |
| Large – 5 Years | £2250-£2500 | £1750-£2000 | £1250-£1500 |
| Exceptional – Limited Edition | £2000-£2500 | £1500-£1750 | £1250-£1400 |
| Exceptional – 3 Years | £3000-£3500 | £2500-£3000 | £1750-£2000 |
| Exceptional – 5 Years | £4000-£4500 | £3500-£4000 | £2500-£3000 |
Digital Packaging
Music
| Size (Based on Client) | Cover |
| Small | £400-£450 |
| Medium | £750-£800 |
| Large | £1000-1250 |
| Exceptional | £1750-£2000 |
Music (Digital Booklet)
| Size (Based on Client) | Full Page | Half Page | Quarter Page | Spot |
| Small | £250-£300 | £200-£250 | £175-£200 | £125-£150 |
| Medium | £350-£400 | £300-£350 | £200-£250 | £175-£200 |
| Large | £500-£550 | £400-£450 | £300-£350 | £200-£225 |
| Exceptional | £1000-£1500 | £750-£1250 | £500-£750 | £350-£500 |
Film/Game/Software
| Size (Based on Client) | Cover |
| Small | £800-£850 |
| Medium | £1750-£2000 |
| Large | £3250-£3500 |
| Exceptional | £3900-£4200 |
Film/Game/Software (Digital Booklet)
| Size (Based on Client) | Full Page | Half Page | Quarter Page | Spot |
| Small | £300-£350 | £200-£250 | £175-£200 | £125-£150 |
| Medium | £450-£500 | £350-£400 | £200-£250 | £175-£200 |
| Large | £750-£800 | £550-£600 | £300-£350 | £200-£225 |
| Exceptional | £1500-£2000 | £1000-£1500 | £750-£1000 | £500-£750 |
The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.