Print and Digital
[hidden title = "Picture Book (Author/Illustrator)"]
| Size (Based on Print Run) | Advance | Royalty – RRP | Royalty – Net Receipts |
| Small – UK + Commonwealth | £4000-£4250 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – English Language Excl North America | £4250-£4500 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – English Language Incl North America | £4750-£5000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – World | £5500-£6000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – UK + Commonwealth | £5750-£6000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – English Language Excl North America | £6259-£6500 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – English Language Incl North America | £6750-£7000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – World | £8500-£9000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – UK + Commonwealth | £8500-£9000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – English Language Excl North America | £9500-£10,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – English Language Incl North America | £10,000-£11,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – World | £12,000-£13,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
[/hidden]
[hidden title = "Picture Book (Illustrator)"]
| Size (Based on Print Run) | Advance | Royalty – RRP | Royalty – Net Receipts |
| Small – UK + Commonwealth | £3000-£3250 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – English Language Excl North America | £3250-£3500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – English Language Incl North America | £3750-£4000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – World | £4500-£5000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – UK + Commonwealth | £4750-£5000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – English Language Excl North America | £5250-£5500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – English Language Incl North America | £5750-£6000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – World | £7500-£8000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – UK + Commonwealth | £6500-£7000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – English Language Excl North America | £7000-£7500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – English Language Incl North America | £7500-£8000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – World | £9000-£10,000 | 5 – 7.5% of RRP | 8 – 10% Net |
[/hidden]
[hidden title = "Children's Fiction/Non-Fiction (Exterior)"]
| Size (Based on Print Run) | Cover | Full Wrap |
| Small – UK + Commonwealth | £350-£400 | £400-£450 |
| Small – English Language Excl North America | £400-£450 | £450-£500 |
| Small – English Language Incl North America | £450-£500 | £500-£600 |
| Small – World | £550-£650 | £700-£800 |
| Medium – UK + Commonwealth | £550-£600 | £600-£650 |
| Medium – English Language Excl North America | £600-£650 | £650-£700 |
| Medium – English Language Incl North America | £650-£700 | £750-£800 |
| Medium – World | £750-£850 | £900-£1000 |
| Large – UK + Commonwealth | £900-£950 | £950-£1000 |
| Large – English Language Excl North America | £950-£1000 | £1000-£1100 |
| Large – English Language Incl North America | £1000-£1250 | £1250-£1500 |
| Large – World | £1500-£1750 | £1750-£2000 |
[/hidden]
[hidden title = "Children's Fiction/Non-Fiction (Interior)"]
| Size (Based on Print Run) | Spread | Full Page | Half Page | Quarter Page | Spot |
| Small – UK + Commonwealth | £225-£250 | £150-£175 | £80-£90 | £50-£55 | £20-£25 |
| Small – English Language Excl North America | £250-£275 | £175-£200 | £90-£100 | £55-£60 | £25-£30 |
| Small – English Language Incl North America | £275-£300 | £200-£225 | £100-£125 | £60-£70 | £30-£35 |
| Small – World | £300-£350 | £225-£250 | £125-£150 | £75-£100 | £40-£50 |
| Medium – UK + Commonwealth | £300-£325 | £175-£200 | £130-£140 | £70-£80 | £30-£35 |
| Medium – English Language Excl North America | £325-£350 | £200-£225 | £140-£150 | £80-£90 | £35-£40 |
| Medium – English Language Incl North America | £350-£375 | £225-£250 | £150-£175 | £90-£100 | £40-£45 |
| Medium – World | £400-£450 | £275-£300 | £175-£200 | £100-£125 | £50-£60 |
| Large – UK + Commonwealth | £350-£400 | £225-£250 | £175-£200 | £90-£100 | £50-£55 |
| Large – English Language Excl North America | £400-£450 | £275-£300 | £200-£225 | £100-£125 | £55-£60 |
| Large – English Language Incl North America | £450-£500 | £300-£325 | £225-£250 | £125-£150 | £60-£65 |
| Large – World | £500-£600 | £350-£400 | £275-£300 | £175-£200 | £70-£80 |
[/hidden]
Digital only
[hidden title = "Picture Book (Author/Illustrator)"]
| Size (Based on Publisher) | Advance | Royalty – RRP | Royalty – Net Receipts |
| Small – UK + Commonwealth | £4000-£4250 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – English Language Excl North America | £4250-£4500 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – English Language Incl North America | £4750-£5000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Small – World | £5500-£6000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – UK + Commonwealth | £5750-£6000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – English Language Excl North America | £6259-£6500 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – English Language Incl North America | £6750-£7000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Medium – World | £8500-£9000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – UK + Commonwealth | £8500-£9000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – English Language Excl North America | £9500-£10,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – English Language Incl North America | £10,000-£11,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
| Large – World | £12,000-£13,000 | 7.5 – 10% of RRP | 12.5 – 15% Net |
[/hidden]
[hidden title ="Picture Book (Illustrator)"]
| Size (Based on Publisher) | Advance | Royalty – RRP | Royalty – Net Receipts |
| Small – UK + Commonwealth | £3000-£3250 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – English Language Excl North America | £3250-£3500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – English Language Incl North America | £3750-£4000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Small – World | £4500-£5000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – UK + Commonwealth | £4750-£5000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – English Language Excl North America | £5250-£5500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – English Language Incl North America | £5750-£6000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Medium – World | £7500-£8000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – UK + Commonwealth | £6500-£7000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – English Language Excl North America | £7000-£7500 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – English Language Incl North America | £7500-£8000 | 5 – 7.5% of RRP | 8 – 10% Net |
| Large – World | £9000-£10,000 | 5 – 7.5% of RRP | 8 – 10% Net |
[/hidden]
[hidden title = "Children's Fiction (Exterior)"]
| Size (Based on Publisher) | Cover | Full Wrap |
| Small – UK + Commonwealth | £350-£400 | £400-£450 |
| Small – English Language Excl North America | £400-£450 | £450-£500 |
| Small – English Language Incl North America | £450-£500 | £500-£600 |
| Small – World | £550-£650 | £700-£800 |
| Medium – UK + Commonwealth | £550-£600 | £600-£650 |
| Medium – English Language Excl North America | £600-£650 | £650-£700 |
| Medium – English Language Incl North America | £650-£700 | £750-£800 |
| Medium – World | £750-£850 | £900-£1000 |
| Large – UK + Commonwealth | £900-£950 | £950-£1000 |
| Large – English Language Excl North America | £950-£1000 | £1000-£1100 |
| Large – English Language Incl North America | £1000-£1250 | £1250-£1500 |
| Large – World | £1500-£1750 | £1750-£2000 |
[/hidden]
[hidden title = "Children's Fiction (Interior)"]
| Size (Based on Publisher) | Spread | Full Page | Half Page | Quarter Page | Spot |
| Small – UK + Commonwealth | £225-£250 | £150-£175 | £80-£90 | £50-£55 | £20-£25 |
| Small – English Language Excl North America | £250-£275 | £175-£200 | £90-£100 | £55-£60 | £25-£30 |
| Small – English Language Incl North America | £275-£300 | £200-£225 | £100-£125 | £60-£70 | £30-£35 |
| Small – World | £300-£350 | £225-£250 | £125-£150 | £75-£100 | £40-£50 |
| Medium – UK + Commonwealth | £300-£325 | £175-£200 | £130-£140 | £70-£80 | £30-£35 |
| Medium – English Language Excl North America | £325-£350 | £200-£225 | £140-£150 | £80-£90 | £35-£40 |
| Medium – English Language Incl North America | £350-£375 | £225-£250 | £150-£175 | £90-£100 | £40-£45 |
| Medium – World | £400-£450 | £275-£300 | £175-£200 | £100-£125 | £50-£60 |
| Large – UK + Commonwealth | £350-£400 | £225-£250 | £175-£200 | £90-£100 | £50-£55 |
| Large – English Language Excl North America | £400-£450 | £275-£300 | £200-£225 | £100-£125 | £55-£60 |
| Large – English Language Incl North America | £450-£500 | £300-£325 | £225-£250 | £125-£150 | £60-£65 |
| Large – World | £500-£600 | £350-£400 | £275-£300 | £175-£200 | £70-£80 |
[/hidden]
The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.