WIA2024 – Longlist Category Highlights: Design, Product & Packaging
Design, Product & Packaging shapes our everyday visual world. From commercial branding to beautifully designed products and logos.
This year our Design, Product & Packaging Longlist uses vibrant colour, playful character design and dynamic shape to create energetic, joyful work that audiences can incorporate into their everyday lives.
We love seeing the tactile quality of this category, be sure to check out the full Design Product & Packaging WIA2024 Longlist.
We’ve put together a curated selection of our Longlist, showcasing the variety of places these beautiful illustrations end up!
Hannah Warren ‘Festive Feasting’
Professional
Rich in colour and bursting with life, this product packaging was designed for a Fortnum & Mason Christmas collection.
With an embellished composition, these detailed illustrations capture the joy and bustle of the festive season.
Hannah Warren is an illustrator based in the UK.
Duc Luong / Luongdoo – The City of Love
Professional
These delicate illustrative designs transform the packaging of perfume brand Verites.
The narrative style illustrations wrap round each purfume box. Giving each perfume packaging a unique feel, detailing journeys across Vietnam’s vibrant cities.
The illustration has a romantic feel, with beautifully designed characters and emotive settings.
Duc Luong (Luongdoo) is an illustrator based in Vietnam.
Buse Kaçar – All About Emotions
Professional
This illustrative game helps children understand and regulate their emotions.
Inspired by Turkey’s 2023 earthquakes lasting effect on the younger generation. This free downloadable game creates an accessible approach to children’s mental wellbeing and emotional development.
Incorporating playful characters, the design is both user friendly and engaging. The game now has over 5000 downloads.
Buse Kaçar is an illustrator based in Germany.
Pingnan Lu – Four Seasons Letterpress Postcards
New Talent
Using traditional letterpress techniques, these illustrations showcase the changes in seasons.
Created as postcard designs, each postcard uses dynamic colour combinations to capture each season.
The playful use of comic inspired composition and text placement creates a striking and energetic feel.
Pingnan Lu is an illustrator based in China.
Zofia Chamienia – DJCAD Art Material Shop The University of Dundee
New Talent
This illustration was created for The University of Dundee’s Art Materials Shop.
The bold use of shapes reference the variety of art materials available in store.
This combined with the use of wobbly lines, reference the creative buzz at the University.
Playing with scale and characters interacting, this composition creates a unique illustrative pattern.
Zofia Chamienia is a Polish illustrator based in the UK.
Will Lee / Crosswave – Love Chemical Reaction
New Talent
Bold and energetic, this illustrative phone case design for CASETIFY jumps out at the audience.
The fireworks and bursts of energy symbolise creative sparks and the “chemical reaction” of creativity and love. Whilst the textural use of line creates a tactical, personal feel.
Will Lee is a creative copywriter and illustrator based in China.
If you enjoyed reading this curated list, be sure to check out the full WIA2024 Longlist.
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