The Branding season includes a Podcast with design commissioner and two illustrators who work in branding, session videos from the Creative Course for members, in-depth Article covering branding identity and packaging, a Basics Resource, Design Commissioner interview and a comprehensive ‘How To Get Into Branding Illustration‘ guide publication for those interested in entering the branding area.
Branding Season
Guests for the Branding season podcast are Heidi Lightfoot, Together Design Creative Director and founder, and illustrator / designer branding-experts Kate Larsen and Nicola Robson. The podcast is hosted by Rachel Emily Taylor.
Illustration is effective in branding for companies across a multitude of applications. Alix-Rose Cowie talks to clients commissioning branding work for identity and packaging and the illustrators responding to those briefs.
What are the basics you need to know about illustration for branding? In this useful resource we explain the industry, what you’ll need in your portfolio, branding briefs, logos and licences and contracts for branding commissions.
Jhy Turley, Head of Studio at award winning Uncommon Creative Studio (Campaign’s Creative Agency of the year and Independent Agency) talks to Derek Brazell about commissioning illustration that is right for the brand and the story the brand is telling.
Members have the opportunity to take part in this popular four-session creative course with Dave Bain and guest illustrators Kate Larsen, Loe Lee, Justin Poulter and Chris Dickason, covering Illustrative food branding, Representing people, the Illustrated brand and Characters for branding.
What are the essentials you need to know to get into branding illustration? This downloadable How To by James Hughes covers what to expect from this area of commissioning and the type of illustration examples you’ll require, to what typical branding licensing is. Plus quotes from illustrators and ADs in this area.
Inside Illustration motion illustration by Yukai Du