David Mahoney is a British freelance illustrator based in Edinburgh since 2010. David has worked for clients both nationally and internationally. He specialises in monochromatic illustrations using squid ink and Photoshop. While being a freelance illustrator he too is an Community Professional for Adobe and currently studies Product Design at the University of Edinburgh. For David keeping tradition alive is important in an increasingly digital age. His experimentations into merging traditional mediums and digital applications resulted in his signature style named tradigital. Maintaining an element of craft, and drawing inspiration from many different cultures and traditions he tries to capture energy and rawness in his illustrations. In 2013 David was awarded the 99U Scholarship by the Samsung Accelerator and 99U for his design work. David has had his work displayed in numerous publications and has spoken at events in both the USA and UK. He has worked for a wide range of clients such as Adobe, NBA Rareink, MLB Rareink, Computer Arts Magazine, Boheme Vivienne Westwood, Advanced Photoshop, Escoda, Digital Arts Magazine and Daler-Rowney.